Category Archives: Tourism

Adrian Loveridge Column – Wish List for 2021

Traditionally, for years this period between Christmas and New Year the United Kingdom normally experiences the largest level of holiday bookings than at any other time annually. Not this year of course, with our tourism policymakers and planners left to contemplate, what, if anything they can do to bridge the enormous void of visitor arrivals. It is an unprecedented situation

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Adrian Loveridge Column – Need to Share COVID 19 Cost

For decades, this week has traditionally marked the start of the critical winter season where visitor arrivals and occupancy soar and when many of our hotels and tourism enterprises achieve their most lucrative rates, which during normal times, significantly contributes to absorbing operational costs during the longer softer summer season. While the introduction of a Covid-19 vaccine has offered hope

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Adrian Loveridge Column – Improving Our Investment Climate

I want to return to the subject of implementing a single source website for prospective investors, especially those of a smaller scale, both from overseas and locally. Frankly, even for the most determined and tenacious, investing in Barbados remains a daunting task for virtually everyone when so much could be made easier, less time consuming and completed online. It starts

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Adrian Loveridge Column – We Undervalue Contributions by Sector Players

Just a week away from celebrating our 54th year of independence and probably the very last year that any citizen will be recognized for their outstanding national contribution locally, by being granted (Order of Barbados) Knight (KA) or Dame (DA) status, after Government has decided to remove Her Majesty Queen Elizabeth II as head of state and presumably her representative

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Adrian Loveridge Column – Barbados Welcome Stamp a ‘Hit’

There can be no reasonable doubt that the 12 month Barbados Welcome Stamp initiative has brought the destination an almost unparalleled level of media and public awareness and kudos to all those involved in its conception and ongoing content enhancement. Amongst, the latest exposure is the planned Lion Television Scotland 60 minute documentary, which in their words, will ‘follow adventurous

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Adrian Loveridge Column – No Effective Consumer Banking Regulation

While there have been a very few notable exceptions, I believe there is a great deal more our local based companies could do to ‘smart partner’ and create joint promotions to help stimulate our tourism economy. Those exceptions include one of our banks offering cash back on credit card usage which accumulates during the year and eventually paid back to

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Adrian Loveridge Column – A Way to Breath life Into Local Tourism

Located in the middle of the Indian Ocean, the Maldives has claimed that it will become the first destination in the world to offer points when they launch their Maldives Border Miles campaign on 1st December 2020. An archipelago of 1,192 coral islands grouped into 26 natural atolls spanning roughly 115 square miles, is the smallest Asian country by land

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Adrian Loveridge Column – Target Bubble Countries

Just over two months ago (10th August), I questioned the wisdom of granting four airlines either new to Barbados or restoring previous services, permission to operate inter-Caribbean routes, presumably to help soak up any loss created by the failure of LIAT (1974) Ltd. What was even more surprising is that all four carriers responded positively to the invitation before the

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Adrian Loveridge Column – What is Airbnb?

Despite all the current challenges, according to news agency Reuters, San Francisco based home sharing giant, Airbnb, is scheduled to launch an Initial Public Offering (IPO) possibly in this December. Pundits have widely speculated that it could achieve a company valuation of more than a mind boggling US$30 billion, citing the justification was to take ‘advantage of the unexpected sharp

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Adrian Loveridge Column – Keeping Tourism Alive

Last week the global communications agency, Finn Partners, released a fascinating, well researched and insightful report, entitled Domestic Tourism-Recovery Starts at Home, which highlights 25 of the world’s most innovative and creative campaigns that show how domestic tourism is helping destinations recover until international travel substantially returns. In their words ‘As travel restrictions around the world remain in flux, the

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Adrian Loveridge Column – Rediscover re-DISCOVER

Interesting to see that Jamaica recently launched another major tourism initiative branded ‘Rediscover Jamaica’. They clearly feel, as another largely tourism dependent nation, that there still remains a significantly large enough employed or financially independent section of the population to validate such a programme. Speaking at the official launch, Minister of Tourism, the Hon. Edmund Bartlett urged persons to take

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Adrian Loveridge Column – Getting the Price Right

Just how important will pricing be in the recovery of tourism to Barbados? What prompted this question came about after scanning through holiday package offerings that are currently available and advertised in our principal markets. Standing out was an offer from a major British tour operator, highlighted by a company called Holiday Pirates, which included return British Airways economy class

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