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The Adrian Loveridge Column – Hands on Management a Plus

Last week I spent well over 30 minutes on the phone speaking to the locally based Managing Director of a multinational company which has a major presence in Barbados. It was a result of a quality control issue on a recent small purchase. Quite simply the conversation was a revelation and it brings in focus […]

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The Adrian Loveridge Column – Tourist Arrivals UP, Garbage Collection DOWN

I have now held a full driving licence for fifty years and I still graphically recall the words of my instructor during the last lessons leading up to taking the test. He stated that the very best drivers look the farthest up the road to calculate any potential dangers or challenges to avoid last second […]

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The Adrian Loveridge Column – “Arise Sir KA or Dame DA”

With the first column of a new year, it would not feel quite right, to exclude a wish list. Until we invent some other means to transport visitors to our shores, then first on the list would have to be airlift. I call again to step up discussions with Norwegian Air and Jetblue to help […]

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The Adrian Loveridge Column – How Will Displaced Tourism Workers Vote?

As someone who has spent most of their life in tourism it would be disingenuous not to dedicate this week’s column to all those persons surrendering their quality family time to ensure our cherished visitors receive the best possible holiday ever over the Christmas and New Year period. Not of course forgetting those in the […]

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The Adrian Loveridge Column – Sharing Travel Information

One of the best airport websites I have ever come across is managed by Manchester Airport. Three or four times weekly to those who signed-up are sent email updates about new flights and/or routes, special airfares, parking, dining and several other offers. As an average traveller probably spends around 4 hours per trip of their […]

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South Coast Sewage Stink Makes for Political Capital

Dr. Hugh Sealy’s comments carried by the Nation newspaper makes for compulsory reading. It is important because he is one of the few technocrats available who worked on the South Coast Sewage plant project team at start up- a plant that is failing and as a result leaking raw sewage on the popular strip frequented […]

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The Adrian Loveridge Column – Tourism is the Only Game in Town

I wonder if our tourism policymakers and planners are any closer to having an accurate idea of exactly what rentable accommodation we have on Barbados? Almost daily, we received requests for re-DISCOVER lunch vouchers from addresses and particular named properties, that even after four decades being involved in the local tourism industry, I have never […]

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The Adrian Loveridge Column – Opening of Sandals Royal Barbados Looms

First a heartfelt thank you to all those who made welcoming our third annual re-DISCOVER competition winners last Wednesday. From Kay at GAIA Inc., and associated airport personnel, Marsha and her staff at the Barbados Tourism Product Authority (BTPA), all those at the Barbados Tourism Marketing Inc (BTMI), SunTours for providing transport in style with […]

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The Adrian Loveridge Column – Social Media Continues to Transform How Business is Done

Some Canadian friends recently took us out to lunch and while I have eaten at this particular restaurant before, it was frankly so good in every aspect, I felt duty-bound to post a review on Tripadvisor (TA). Within less than a week TA had advised that my comments had received 458 views worldwide. It reinforces […]

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The Adrian Loveridge Column – Tourism is the ONLY Lifeline

As we rapidly approach the start of the peak winter season I imagine that our public sector planners and policymakers and more proactive private sector tourism players are now in hyper-drive to maximise both revenue and occupancy during this critical period. Certainly in the 40 plus years that I have been promoting Barbados I cannot […]

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The Adrian Loveridge Column – Potholes and the Possible Effect On Tourism

It would be interesting to hear from our car rental companies to see if there has been a detrimental consequence as a result of the current and quickly deteriorating condition of our roads. Personally, as an ageing driver I am now very reluctant to drive after dark, especially if it is, or has been raining, […]

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The Adrian Loveridge Column – Useless American AAdvantage miles

Occasionally I get castigated for my concentration on airlift and frankly I make no apologies, until we find another more effective way of getting visitors to Barbados and returning them home. For ten years our US arrival numbers were virtually stagnant, until changes were made in national marketing personnel and the introduction of new airlines. […]

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The Adrian Loveridge Column – Research Hotel Before Making Reservation

Over the past two weeks I have been battling online with a major hotel brand and a third party booking company concerning a recent seven night stay in the United States. When you declare a mission statement like ‘as our guest you can expect warm hospitality and clean, comfortable rooms where everything works, to make […]

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The Adrian Loveridge Column – Cashback Can Benefit the Tourism Product

The recent decision of one of our banks to increase the cashback percentage on the purchase of groceries and petroleum products to 4 percent for those selecting to pay by a certain branded credit card raises several opportunities. It is not always easy for the layman to understand the logic of marketing strategies of some […]

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The Adrian Loveridge Column – Hotels Must Meet a Minimum Standard

Franchising has been a long used largely successful tool to grow brand awareness while helping to create a much larger business than perhaps achievable through more conventional means. It’s a great concept but can be-set with all sorts of problems, if not properly managed and controlled. I recently booked a big name budget brand hotel […]

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The Adrian Loveridge Column – Let Barbuda be the Model

For the vast majority of us we can only imagine the heartache, despair and hopelessness that many of our neighbouring islands are still enduring after the passing of Hurricane’s Irma and Maria. Purely, from a tourism perspective I was recently asked to participate on the Antigua based Observer Radio’s current affairs programme, Big Issues to […]

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The Adrian Loveridge Column – Local Hotelier Sounds Off on FLOW ad Ask a Question of Airbnb

Seemingly never far from controversy or hoisting its own petard, Airbnb has recently claimed that it has generated US$6.5 billion for restaurants around the world in the last 12 months. Across the 10 European cities cited in the report, including London, Paris, Berlin and Barcelona, guests have spent more than Euro 2.5 billion, Euro 700 […]

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The Adrian Loveridge Column–“Tourism for Present and Future”

‘Tourism for Present and Future Generations’ is the publicized mission statement for the start of Tourism Week 2017 this week. Despite this country being among the earliest pioneers of tourism within the region, after five decades in the industry, I sometime wonder if ‘we’ collectively have lived up to the role models required to inspire […]

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