Category Archives: Tourism

Adrian Loveridge Column – A Way to Breath life Into Local Tourism

Located in the middle of the Indian Ocean, the Maldives has claimed that it will become the first destination in the world to offer points when they launch their Maldives Border Miles campaign on 1st December 2020. An archipelago of 1,192 coral islands grouped into 26 natural atolls spanning roughly 115 square miles, is the smallest Asian country by land

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Adrian Loveridge Column – Target Bubble Countries

Just over two months ago (10th August), I questioned the wisdom of granting four airlines either new to Barbados or restoring previous services, permission to operate inter-Caribbean routes, presumably to help soak up any loss created by the failure of LIAT (1974) Ltd. What was even more surprising is that all four carriers responded positively to the invitation before the

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Adrian Loveridge Column – What is Airbnb?

Despite all the current challenges, according to news agency Reuters, San Francisco based home sharing giant, Airbnb, is scheduled to launch an Initial Public Offering (IPO) possibly in this December. Pundits have widely speculated that it could achieve a company valuation of more than a mind boggling US$30 billion, citing the justification was to take ‘advantage of the unexpected sharp

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Adrian Loveridge Column – Keeping Tourism Alive

Last week the global communications agency, Finn Partners, released a fascinating, well researched and insightful report, entitled Domestic Tourism-Recovery Starts at Home, which highlights 25 of the world’s most innovative and creative campaigns that show how domestic tourism is helping destinations recover until international travel substantially returns. In their words ‘As travel restrictions around the world remain in flux, the

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Adrian Loveridge Column – Rediscover re-DISCOVER

Interesting to see that Jamaica recently launched another major tourism initiative branded ‘Rediscover Jamaica’. They clearly feel, as another largely tourism dependent nation, that there still remains a significantly large enough employed or financially independent section of the population to validate such a programme. Speaking at the official launch, Minister of Tourism, the Hon. Edmund Bartlett urged persons to take

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Adrian Loveridge Column – Getting the Price Right

Just how important will pricing be in the recovery of tourism to Barbados? What prompted this question came about after scanning through holiday package offerings that are currently available and advertised in our principal markets. Standing out was an offer from a major British tour operator, highlighted by a company called Holiday Pirates, which included return British Airways economy class

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Adrian Loveridge Column – Getting Ready to Welcome More UK Travellers

The decision made by Virgin Atlantic to re-position their Barbados flights to Heathrow from Gatwick and the recent announcement by British Airways that they will restore a daily flight from London’s first airport from 17th October is a very positive move towards any form of tourism arrival normality from the United Kingdom to our shores, in more ways than one.

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Adrian Loveridge Column – Cooking the Golden Goose

This week’s column marks a personal milestone, 520 weekly or ten years submissions amounting to around 260,000 words and entirely dedicated to a single subject, tourism. The objective was never to suggest that there is any one particular ‘holy grail’ solution to the challenges that continually face the industry, either in good times, let alone the unprecedented demanding current period,

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Adrian Loveridge Column – Intra Regional Airline Hustle

It is very encouraging to witness a bevy of regional carriers that have already announced or plan to operate or extend flights to and from Barbados including Inter-Caribbean Airlines, Air Antilles, Caribbean Airlines and One Caribbean among others. Sadly though, not all of them have seemingly promoted the routes, times and fares in sufficient time to ensure there is a

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Adrian Loveridge Column – For the Sake of Covid 19, Waive Taxes!

Like I would imagine, along with thousands of other small businesses we have spent the last four months trying to find creative ways of meeting our financial obligations, without any source of earned income. Where possible we have deferred actual payments to essential services by using credit cards, but there eventually remains a day of reckoning Our bank has ceased

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Adrian Loveridge Column – 911 Response

While a handful of hotels on Barbados have been very proactive in reaching out to locals and residents for Staycation options at attractive rates, despite some recent discussion, there appears no national initiative driving this important tactic to help the path of tourism recovery. Perhaps equally discouraging is that our banks and financial institutions seem to be unaware of the

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