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Submitted by Observing

A recent Barbados Today article quoted the Prime Minister as saying that Barbados had completed its economic rehabilitation and was entering a new phase of tourism-driven growth, branded as “Tourism 3.0”. Let us walk this back for a minute.

During the economic expansion of the 1990s, Barbados saw major capital projects, increased foreign investment and an approach that often seemed to favor selling land to the highest bidder. At the same time, regional CSME integration was promoted, and repeated promises were made to diversify the economy, reduce our dependence on tourism and move towards renewable energy. Meanwhile, the country itself was changing.

The internet and foreign media reshaped culture. Marijuana use became more visible. PSVs multiplied. Gated communities expanded. Concerns grew about discipline, inequality, weakened institutions and declining social standards. Other cultures started to creep in an cement themselves. 

Fast forward to 2008. A new government, and by 2010 a new Minister of Finance. This Minister of Finance took over during time of recession and robustly defended his every action. He held that portfolio for eight (8) years continuously and is unanimously seen as the face of any national financial or economic fall-out. The term the Lost Decade was coined and the 2018 elections clearly established how Barbadians felt.

Then came another government. This new one empowered by 30-0 promised to fix the mess, transform the economy, reform education, modernise government and move Barbados towards renewable energy by 2030. This along with integrity legislation, modernization, digitization, transparency, public consultancy and accountability. So, what have we seen?

More borrowing. More high-end projects. More hotels. More luxury development. Real estate increasingly beyond the reach of ordinary Barbadians. Continued dependence on foreign investment and little visible evidence that genuine diversification of the economy is anywhere near.

Yes, tourism creates jobs. Yes, hotels can support farmers, manufacturers, artists and service providers. But dependence on a larger tourism sector and higher hotels is not a diversified economy. More hotel rooms do not necessarily mean transformation. Promises of integration do not lead to prosperity for service workers and providers. Calling the basket “Tourism 3.0” does not change the number of eggs inside it.

Socially, the internet has become social media, instant outrage and permanent distraction. Marijuana may not be fully legal, but in some places it may as well be. Crime is treated by some as a second income. Implementation deficits continue. Policies are launched, photographs are taken pamphlets are printed while real delivery and visible impact typically remains paused.

Accountability is regularly discussed and hardly ever enacted. “Who you know” and “who you support” increasingly appear to matter more than what you know, what you have achieved or whether the decision makes sense. Competence may still make the shortlist, but connections determine the results long before the interview.

And in one of politics’ more entertaining twists, that former Minister of Finance who carried much of the blame for the so-called Lost Decade is now a Senior Minister in the government that said he wrecked the country.

Foreign entities and wealthy individuals remain free to pay the piper, acquire the property and help choose the tune. Ordinary Barbadians are then encouraged to celebrate the investment and hope that prosperity eventually travels beyond the gates.

Perhaps Tourism 3.0 will be different.

Perhaps the promised linkages with agriculture, culture, technology and local enterprise will finally become measurable realities.

Perhaps I am fooling myself.

But after decades of familiar promises and revised versions of the same economic strategy, scepticism and shrugged shoulders should not be mistaken for negativity. It’s just plain old reality. 

Good luck to that basket.

Good luck to those eggs.

God help us.


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24 responses to “Tourism 3.0: Same Script, Same Cast?”


  1. PM calls for revisit of tourism slogan

    PRIME MINISTER MIA AMOR MOTTLEY has renewed calls for a stronger national commitment to tourism, suggesting a revisit of the once-popular slogan “Tourism is our business. Let us play our part”.

    However, chief executive officer of the Barbados Tourism Marketing Inc, Andrea Franklin, has said no decision has yet been made to adopt or revive an official slogan.

    Speaking during Tuesday’s opening ceremony of the Royalton Vessence Barbados in Holetown, St James, Mottley said the slogan from days past aptly captured the essence of Barbados’ relationship with tourism, noting that it remained just as relevant today.

    “We know different and that is why from when I was a little girl in this country, we had a slogan, that I still maintain – I say it in hope – that one day the Ministry of Tourism will resume it. We had a slogan that worked for us,” she said.

    The Prime Minister stressed that the slogan reflected a timeless truth about the country’s relationship with tourism, its main foreign exchange earner.

    “Tourism is our business. Let us play our part. A slogan that is real, a slogan that is true, does not need to be renewed because it reflects the essence of who we are,” she added.

    Barbados has not adopted a tourism slogan since 2021 when the tagline “Little Island, Big Barbados” was presented but met with public criticism.

    It was aimed at selling Barbados’ tourism product in overseas markets. Following the backlash, it was removed and a large committee led by vice-chancellor of the University of the West Indies Professor Sir Hilary Beckles was tasked with developing a new one.

    An earlier slogan, Barbados: Just Beyond The Imagination,

    focused on Barbados as a quality destination for visitors.

    Speaking with the DAILY NATION yesterday, Franklin said they have not discussed a slogan.

    “We haven’t had a slogan in a few years. Every year when we review our marketing plan, there’s a discussion but many brands are no longer going that route,” she said.

    Franklin, who was also present at the opening of the new hotel, noted that the sentiments expressed by the Prime Minister were still expected to influence future tourism engagement efforts.

    “What the Prime Minister was speaking about is something that we will be factoring into our local outreach and our local public relations and awareness of tourism. That’s something that we will factor in from that perspective. But right now, we don’t have a slogan,” she said.

    Source: Nation


  2. This is a VERY clear case of the blind leading the blind towards an inevitable ending…

    The ONLY consistent factors are:
    – Easy and quick $$$millions can be extracted out of our Treasury via these grandiose projects.

    – Bajans continue to buy the SAME OLD bullshit story about ‘tourism development’ that has been used to facilitate these scams now for decades – EVEN FROM THE FOUR SEASONS SCOUNDRELS.

    – Money talks (especially bribes,)…and bull shit walks, (BUT still can’t make one shiite work) … while BBs sleep.

    – ‘Eddykashun’ is counter-intuitive to BASIC common sense (which our grand-parents seems to have had in MUCH greater measure)

    – Our political cartel is CLEARLY a mafia duopoly outfit controlled that is by the legal fraternity, financed by the money moguls of this world, and facilitated by a mendicant people whose minds are warped by an eddykashun system that is designed to support the mafia.

    Change will come when we hit rock bottom shortly, and the brass bowls REALLY rattle…

    What a place!


  3. Blending in.


  4. Listened to a good comment from the Friends of Democracy spokesperson on tourism this morning. He was quoted as saying (paraphrasing) – it is not enough for the prime minister to tell tourism stakeholders to engage in value chain integration, it has to be guided by strong policy making.

  5. Terence Blackett Avatar
    Terence Blackett

    I WONDER HOW MANY TOURISTS-BASED NATIONS WILL BE EXCHANGING BODILY FLUIDS WHEN *ISRAHELL* ATTACKS TURKIYE* OR VICE VERSA – AS THE NEXT PLOTTED, IMPENDING AXIS OF WORLD WAR III

    #NoAnswerREquired


  6. When it is alleged you are the silent partner to that ONE guy who is getting lots of construction projects, you better double and triple down on tourism.
    You think Trump corrupt, well hold my scarf


  7. To that ONE guy? A satellite of none, but a silent partner to ALL. Whoever building she getting rewarded.


  8. I would of much preferred to see a Barbados 3.0 where tourism was a PART of a seriously diversified economy capable of feeding itself to a larger extent.

    When you think about it an increase in tourism would automatically create a larger demand on agriculture, hence allowing both sectors to grow together. But no, we bring the tourist and feed them salads with imported lettuce and vegetables instead.

    We clearly have not learnt a dam thing from Covid.


  9. The man who made most of the promises during COVID has moved on to a ministry with greater status? Pick sense from that @John A


  10. @David

    Truth is I reached the stage where I don’t think anything will change. We will chase the tourism train at all cost.

  11. NorthernObserver Avatar
    NorthernObserver

    Observing
    The noted categories are already measureable, you simply are not employing the appropriate measuring device.
    In terms of quantifiable, numerical measurement, you have noted the solitary important measurement. 30-0.
    All other factors are qualitative. The immense pride, satisfaction and self worth voters feel, from watching the PM on the national, regional or international stage, is directly reflected on election day. That is the quantifiable result. All else deserves a “pass”. Election results are the sole measure of accountability, transparency, strategy, policy, implementation etc etc.
    Even you, who is far better at the written word than most, could only muster “entertaining twist”, to describe the architect of the Lost Decade addition to the current government. Even the usually loquacious party faithful avoid that event. If OSA were still breathing, his response would likely be “noted”.
    Yet, Tourism 3.0, is about Tourism?
    There is a continued negativity, about the lack of economic diversification. Yet when one finds silver deposits in your ground, you mine silver? And you can get entities interested in silver, to explore the potential for new silver deposits. Those focused on gold, zinc, diamonds or coal…not so much.
    The issue isn’t the focus on Tourism, that, with all its potential flaws, is the star, the bread winner. It is the mis-management of much else, which wastes funds which may be otherwise directed to other opportunities, with potential to positively contribute.


  12. Observing is by a country mile the best writer here.

    Every article this writer recalls has been cogent, easy to follow and sets a level of penmanship without peer.

    He’s certainly far better than the man from Canada.

    Permit us to properly recall that the notion of a lost decade was injected into the political milieu by Mia Mottley. She should have been named and shamed.

    Eight years since, we maybe heading towards another of those lost decades. Beside the lotta talk and invective laced with the emotions of the maximum leader we, like the writer seems well disposed to, see no measurable differences in the country’s developmental arc within this second of those lost decades.

    Doubling down on tourism, regardless of the warmed over ideas from the last century is exactly that, a tacit admission of failure. Maybe it’s time to admit that this system is unworkable.


  13. @ David

    I understand that Sir Garfield Sobers has died at the age of 79.

    Condolences to his relatives and friends.


  14. @Artax

    Always sad when a person who has achieved greatness passes. The blogmaster recalls Sobers’ decision to travel to Rhodesia to play a benefit game. Even as great as he was then, it triggered a diplomatic reaction that almost finished his career playing for west indies.

    He did us proud. Rest in Peace Sir Garry!

  15. NorthernObserver Avatar
    NorthernObserver

    Garry had to have been knocking down 90. Sure it was just a key board error.


  16. Yes, it was a “keyboard error”

    Sir Garry was actually 89 years old.


  17. Off Topic
    E.U. tells Caribbean nations: Stop selling citizenship or we’ll require visas
    https://www.washingtonpost.com/world/2026/07/18/eu-tells-caribbean-nations-stop-selling-citizenship-or-well-require-visas/

    The European Union is giving five nations in the Eastern Caribbean two years to end their lucrative citizenship-by-investment programs or lose visa-free travel to the bloc, their leaders say.

    The nations — Antigua and Barbuda, Dominica, Grenada, Saint Kitts and Nevis, and Saint Lucia — generate significant revenue through their programs. Foreigners who invest in their economies, buy real estate or pay their governments directly gain passports that allow visa-free travel to more than 140 countries and territories, including much of Europe. Costs begin at $200,000.


  18. @Sargeant
    The commercial sale of national citizenship is SO AKIN to prostitution that it should be called out as such.

    Such countries are quite simply – national whores.

    While welcoming a stranger who wants to be part of your family through LOVE and MARRIAGE is wholesome and desirable, …opening up your family’s DNA to the whims and fancies of wealthy strangers in exchange for cash and favors – to satisfy their selfish desires, … is the very definition of prostitution.

    One wonders at the moral and ethical moorings of modern leaders of Black countries.
    What a state!

    BTW
    Bushie misses you Sarge…
    We have not had a cuss-out now since Covid… LOL


  19. Bushie

    Far less than selling citizenship …..

    And one day coming soon, whole countries will be sold or acquired by global corporations…

    We remind you that Barbados, like America, and other Western Hemispheric countries were started as corporations, the former British conquest globally also were.

    The East Indian Company for one.

    So soon as these financialized era debts become more clearly unrepayable. Or if the coming recession stops coming and comes. These kinds of fascist ideas will be at stage centre.


  20. Then again, a recent conference in the Gulf, inspite of war, saw almost every European country represented, America too!

    And doing the same sale of citizenship they are telling small countries they cannot do under the threat of being denied visas. Citizenship linked to investment!

    This has always been the behaviour of White people. It’s the modern representation of racism.

    The bottom line is that, has long been, if you have money, associated with the moneyed class, large corporations, you can live anywhere you want. Classism as a byproduct of racism.

    This is not a world which would ever pay reparations unless what little is paid feathers the nests of modern day house niggers.


  21. THE TRICK. THAT WAS EMBEDDED IN THE EMANCIPATION PROCLAMATION

    https://barbadosunderground.net/wp-content/uploads/2026/07/post-emancipation_money.jpg

    Source: Ras Jahaeziel

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