On the news last night we listened with interest to Chairman Peter Odle of the Barbados Tourism Authority who expressed that our tourist industry should not become consumed with measuring arrivals in terms of numbers but should switch to average dollar spend per tourist. He cited the example of Dubai where their tourist arrivals far exceed Barbados but our average dollar spend was considerably higher. We would have liked to ask Odle if Barbados pursues this strategy how would it change the current tourism model which we use in Barbados. We assume that the higher spending tourists would demand a certain type of accommodation, to use one example. Where would this put the smaller hotels and apartments which cater to the ‘regular’ tourist. Bare in mind that many small tourism plants and Barbadian homeowners were encouraged to invest in the tourism plant for CWC 2007. Where would Odle’s vision place these small operators?
Anyway, here is Adrian Loveridge’s latest submission which continues to expose the smoke and mirror approach on how the media in Barbados publishes statistics about tourist arrivals:
On the 24th October 2007, the Barbados Advocate published an article under the heading ‘Tourist arrivals for 2007 increases’. It was stated ‘There was a big jump in both long stay and cruise ship visitor arrivals to Barbados for the period January to July this year, according to official figures’. It added the Barbados Statistical Service (BBS) has reported ‘a whopping 18 percent increase’ in stay-over visitors for the first seven months of 2007.
It went on to state (verbatim) ‘The BBS said that the long stay during the review months increased 61,946 or 18.2 per cent when compared to the corresponding year for 2006′. On seeing the Advocate report, I requested on two occasions from the BBS, confirmation of these figures. Both requests were acknowledged (numbers 35 and 36) but after 9 days, they have still not sent anything to confirm they were in fact correct.
I have now extracted the actual official figures for the period January – June (6 months) and this show an increase of 7,794 long stay visitors or a 2.7% increase, totalling 295,742 persons.A far cry from 402,209 long stay visitors that the Advocate stated for the seven months including July.
Did we really have 106,467 long stay visitors in that single month?
Independent journalist, Pat Hoyos, has today published online at the Broad Street Journal, that in FACT the real increase in long stay visitors to Barbados for the first nine months of 2007 was only 2%. Mr Hoyos also quite rightly points out an increase in visitor spending, but this figure is almost meaningless unless it is inflation adjusted.Again, in fact, unless it is, it simply means visitors actually spend less rather than more.
I believe, the Barbados Advocate, should print a retraction of this total erroneous and misleading article.
Adrian Loveridge
We encourage Barbadians to debate the issues, especially stakeholders in the tourism sector. Maybe Adrian can encourage some of his partners in the sector to logon to the blogs to have a debate on the industry which is the lifeblood of our country.
Related Stories
Adrian Loveridge Reviews Tourism Statistics And Concludes~”I’m puzzled, really puzzled
What Is A Reasonable Time To Wait For A Government Department To Respond?






The blogmaster invites you to join the discussion.