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“Barbados: Feel Free” Tourism Slogan Gets Support

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Submitted by Peter Lawrence Thompson

DLP Tourism spokesman Richard Sealy is mistaken. He leaked the report from the Hilary Beckles led committee to come up with a new tourism slogan in the hope of embarrassing the Government; however the committee has actually done an amazingly good job.

See Link to Nation newspaper story – Sealy: Slogan an embarrassment

I actually feel that I owe Professor Beckles and his committee an apology because I stated publicly that they were not up to the job, having little relevant expertise among the unwieldy membership of 18. Sorry Dr. Beckles.

They came up with three alternatives; “It’s A Bajan Thing”; “ Live Like A Bajan” and “Barbados: Feel Free”. This reminds me of the oldest consultants’ trick in the book: make three suggestions of which two are so obviously garbage that the client has no choice but to select the third.

The third suggestion, “Barbados: Feel Free” is a better tourism slogan than any we have ever had in the past. In fact, it is one of the best I have ever encountered globally. Let me explain.

A slogan needs to follow the the guidelines below and be:

  • Brief
  • Memorable
  • Allusive (because it needs to mean subtly different things to different segments of your audience)
  • An appeal to emotion (because buying decisions are all made with the emotions and then rationalised intellectually afterwards)
  • A call to action

If you doubt me just take a look at the most successful marketing slogans of our lifetime:

  • Nike – Just Do It.
  • Apple – Think Different.
  • Wendy’s – Where’s the Beef?
  • Coca-Cola – Open Happiness.

Each one follows the guidelines that I pointed out.

“Barbados: Feel Free” is better than any tourism slogan that we have ever had. “Feel Free” is an explicit invitation to drop by for a visit, and it is the sort of relaxed invitation you extend to social equals: to family or close friends. The feeling of freedom appeals to every psychographics and demographic because everyone invests it with what feels like freedom to them. It can appeal to locals as well as visitors because that feeling of freedom is aspirational for every human being.

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282 responses to ““Barbados: Feel Free” Tourism Slogan Gets Support”

  1. angela cox Avatar
    angela cox

    COOL
    GOVT BARROWS 120MILLION
    COOL GOVT RELAXING CURFEW PORTOCOLS
    COOL

  2. Donna Avatar
    Donna

    Only a determined much bigger asshole could expect to fool people that he meant otherwise!

  3. John Avatar
    John

    Until the era of the 40’s to the 60’s Sugar was not king as is demonstrated in this graph of sugar output going back to the 1890’s and extended to the days of slavery and the advent of steam (red).

    Barbados only produced significant tonnages of sugar when steam arrived on the scene in the 1840’s first in the form of a few mills of about 14HP and later as technology improved to a few appropriately placed steam driven factories.

    Today, one factory mills all the canes Barbados and produces more than was produced in all the days of slavery,

    https://imgur.com/kTajkXR

    Prior to this era, Sugar Cane was an essential cover crop which kept land out of weeds and reduced evapotranspiration.

    Typically historians place the percentage in land in sugar production at 1/3, 33.33% without adequately explaining why.

    At the time Sugar became King in the WWII era it was over 80%.

    Crop rotation allowed the unused land to produce the other outputs needed to supply ships in the days of sail and feed Barbados …. can’t eat sugar alone.

  4. Donna Avatar
    Donna

    And for the record, I have had two male doctors with fingers up my front and two female doctors with their hands up my front, two midwives with their hands up my front, one radiologist (I think) with an “ultrasound wand” up my front digging around for what felt like a half hour. Could easily have been mistaken for a sex toy, now I think about it. And soon some body will be at the rear doing a colonoscopy.

    It’s been a while since I tried to choose medical personnel on the basis of gender. It was a liberating step! I FEEL FREE!

    I am willing to bet that anybody in excruciating pain would skin up front AND BACK for man, woman or “mophrie”! WHOEVER IS THE BEST OR IN A CASE OF LIMITED AVAILABILITY WHOEVER AVAILABLE!

    INCLUDING THE ROYAL WEE WEE!

  5. Donna Avatar
    Donna

    I was just about to make my pumpkin vine have sex with itself when I noticed that the cow bee (not bumble bee) has done it for me. I thought he was too busy with the pigeon peas. I had just asked God’s blessing on the union when I noticed several more pumpkins on the vine.

    He just chased me inside again, whizzing past my ear.

    But I came in with an overflowing basket of peas, pumpkin, spinach, eggplants, okras, cassava, chives, garlic chives, lettuce, radishes, chinese cabbage, bananas and beets.

    Unfortunately, the ants ate the one ripe pomegranate. We will fight for the others.

    It is late but I will still have my lemongrass tea.

  6. Miller Avatar
    Miller

    @ John November 5, 2021 8:56 AM
    (Quote):
    Today, one factory mills all the canes Barbados and produces more than was produced in all the days of slavery..(Unquote).
    +++++++++++++++++++++++++++++++++++++

    Come off it Sir Johnny, with your propaganda of BS, fudging of numbers and lying with statistics to suit your ‘right-wing’ views about the institution of black chattel slavery in Barbadoes.

    Instead of exporting sugar why does Barbados have to import refined sugar and molasses to make its modern-day version of kill devil?

    Why then would a white Christian country like Britain stain its moral hands for eternity with the curse of black slavery?

    Just to ‘invite’ west Africans to be well-paid helpers on the white settlers’ subsistence farms like that on Pres. Washington’s Mount Vernon homestead?

    Neither are we talking about the Canary islands.

    We are quite sure that the towns of Britain had enough unemployed white trash to be ‘barbadosed do those subsistence farming jobs as was done in Australia.

    How come those ‘hired’ black farm hands invited to travel from west Africa on the luxurious white star liners to Barbadoes to live in Quaker-conceived comfort did not drop dead like the white indentured labourers called the ‘Johnny’ red-legs in the same “subsistence” farming fields?

  7. GP Avatar
    GP

    WHEN FTC WERE THROWING OUT THE BOOKS THAT HAD BEEN KEPT AT EDGEHILL AROUND 1997-8 WHAT JOHN WRITES ABOVE ABOUT THE SUGAR INDUSTRY ACCORDS WELL WITH WHAT I READ THEN. IT ALSO ACCORDS WELL WITH WHAT I LEARNED FROM COLIN HUDSON ON THESE MATTERS. BOTH AT EDGEHILL AND ON THE NATIONAL TRUST STOP AND STARE WALKS BETWEEN I994 AND 1998.

  8. Eugene/John Avatar
    Eugene/John

    DonnaNovember 5, 2021 9:11 AM

    I was just about to make my pumpkin vine have sex with itself when I noticed that the cow bee (not bumble bee) has done it for me. I thought he was too busy with the pigeon peas. I had just asked God’s blessing on the union when I noticed several more pumpkins on the vine.

    He just chased me inside again, whizzing past my ear.

    +++++++++++++++++++++++++++++++++

    You are worser off than this lady.

  9. WURA-War-on-U Avatar
    WURA-War-on-U

    “Come off it Sir Johnny, with your propaganda of BS, fudging of numbers and lying with statistics to suit your ‘right-wing’ views about the institution of black chattel slavery in Barbadoes.”

    he can’t hide behind the secret anymore with SNIDENESS…the TRUTH IS OUT….and look how it happened, black face wannabes trying to pretend to be HEROINES who saved the population. from Elizabeth……BUT KEEPING THE SLAVE SYSTEM AND ALL ITS STRUCTURES FIRMLY IN PLACE…. and that they all held on to IN SECRET for over half century and GOT TRIPPED UP….in their NEW SCAM…

    simply because they thought no one knew….although i call the place a slave society EVERY DAMN DAY…

  10. Dame Bajans Avatar
    Dame Bajans

    @Donna, I also hand pollinate my pumpkins. the male flowers are above the leaves and the females below so the bees miss lots of them. Several other gardeners do the same and the crops are abundant.

  11. 555dubstreet Avatar
    555dubstreet

    John is supporting the slave masters like he supported Chauvin,
    don’t forget his family were exploiters same way as the white man

  12. John Avatar
    John

    There was no financial benefit to slavery used to produce sugar, the benefit was economic.

    By keeping the land in order and distributing production amongst several small farms, Barbados was able to “punch above its weight” and benefit from playing on a huge field, the world.

    The importance of its location after the advent of steam travel in the 1850’s waned.

    It became quicker and safer to cross the Atlantic directly than via Barbados, or St. Kitts, or Bermuda or Antigua.

    They each had their heydays and all owed their importance not to sugar output but to location..

    Air travel cut deeply into passenger crossings of the Atlantic.

    Life goes on.

    Everything is for a time.

    https://transportgeography.org/contents/chapter1/emergence-of-mechanized-transportation-systems/liner-transatlantic-crossing-time/

  13. Hants Avatar
    Hants

    WHILST there has been a lot of interest generated in the Blue Economy, this interest has not translated to direct investment in the sector.

    Minister of Maritime Affairs and the Blue Economy, Kirk Humphrey, acknowledged the above yesterday

  14. John Avatar
    John

    HantsNovember 5, 2021 11:32 AM

    WHILST there has been a lot of interest generated in the Blue Economy, this interest has not translated to direct investment in the sector.

    Minister of Maritime Affairs and the Blue Economy, Kirk Humphrey, acknowledged the above yesterday

    +++++++++++++++++++++++++++++++++++++++

    The investment in the “Blue Economy” in the 17th century and onwards, just as today, is from outside Barbados.

    Barbados just piggybacked on it and ended up punching well above its weight.

    We need to figure out how we can piggyback on the foreign investment in the “Blue Economy”.

    Hang on a minute, we actually are piggybacking on the investment through the Deep Water Harbour.

    What we need to be doing is to find a way of benefitting even more from Cruise Tourism and Trade.

  15. 555dubstreet Avatar
    555dubstreet

    Going back back to the scene of the Crime
    We can now clearly see why Johnny Boy Knox spent 3+ months on Bu back in circa 2015 rigorously arguing the case why reparations should not be paid for the biggest crime in history of humanity human bondage on an industrial scale as his family were also beneficiaries of the trade rotten to the core liable and would be for making payments to slaves indentured and exploited workers

  16. Donna Avatar
    Donna

    Silly John,

    I am alone by choice. Most men my age are misogynistic. At my age I have no intention of being annoyed by that every day.

    I am looking forward to playing with my grandchildren. I’ve got the whole thing planned.

    In case you haven’t noticed, I always speak about having the most fun of my life with children.

    This is why I am not at all sure that Michael Jackson was a child molester.

    Children really are more fun to be with.

  17. WURA-War-on-U Avatar
    WURA-War-on-U

    rigorously arguing the case why reparations should not be paid for the biggest crime in history of humanity human bondage on an industrial scale.”

    that is until him and Moneybrain found out at the same time as Prof. Hillary that they would have to do some heavy tiefing out of Afrika to pay billions or trillions in reparations, then they left that topic alone, never heard a word about it anymore….not even those two knew the FULL STORY…

  18. Donna Avatar
    Donna

    Dame Bajans,

    Thanks for the tip. I never did it before and was going to watch a video. Now I know where to locate the male and female flowers, I think I won’t leave the rest to chance. Many have fallen by the wayside and I wondered why.

  19. angela cox Avatar
    angela cox

    Barbados

    FEEL FREE TO PUNCH AGAINST ITS WEIGHT

  20. Lawson Avatar
    Lawson

    Donna couple of things, ….they say you knew it was bedtime at neverland when the big hand touched the little hand second learn from THEO’s mistake having a colonoscopy….have a friend get a magic marker and print THIS END UP on your forehead, lol

  21. NorthernObserver Avatar
    NorthernObserver

    @Hants
    I’m lost. How does the SCoC decision posted relate to II’s extradition hearing? Or were you referring to something else?

  22. Hants Avatar
    Hants

    @ NorthernObserver,

    It doesn’t.

  23. WURA-War-on-U Avatar
    WURA-War-on-U

    The dangers of living abrad and returning to the islands to be confronted by gangs of thieves…

    https://barbadostoday.bb/2021/11/05/plot-to-drain-pensioners-accounts-then-scare-her-off-revealed/

    “That plot came to light as Deputy Director of Public Prosecutions Alliston Seale revealed Kirk St Clair White’s role a decade ago to the No. 4 Supreme Court, presided by Justice Laurie-Ann Smith-Bovell.

    White, of Jackson Main Road, St Michael, admitted to unlawfully and maliciously endangering the pensioner’s life by shooting at her on August 24, 2011, placing her in danger of death of serious bodily harm.

    An emigrant to England in the 1960s and then to the United States to work as a nurse, she returned to Barbados on her retirement, the court heard. She was receiving a pension from the US which she had transferred to the Bank of Nova Scotia. According to the prosecutor, she lived comfortably and had no reason to trouble her savings account which eventually amassed a quarter-million dollars. She also had a checking account at the bank and went to check on her balances, only to discover that one account was left $28 and the other some $40.”

  24. Donna Avatar
    Donna

    Lawson

    Both my face and my ass are wrinkle free and age spot free. Not a blemish! Face still almost as smooth as a baby’s bottom.. No facelift. Not even cream at night.

    Yours?

    lol indeed!

  25. Donna Avatar
    Donna

    No pension thieves in Canada?

    Let the cussing begin!

  26. 555dubstreet Avatar
    555dubstreet

    “that is until him and Moneybrain found out at the same time as Prof. Hillary that they would have to do some heavy tiefing out of Afrika to pay billions or trillions in reparations”

    That was your take on it

    the greedy west have got the monies to make good for their crimes and robberies
    eg USA 4% of world pop 30% wealth

    https://commons.wikimedia.org/wiki/File:World_population_percentage_pie_chart.png

    https://www.visualcapitalist.com/wp-content/uploads/2020/01/wealth-global-share.jpg

  27. Donna Avatar
    Donna

    Lawson,

    They said but did not prove!

    If I had Michael Jackson’s money I too would build a “Neverland”. But I would never be so foolish as to have children stay over without their parents.

  28. 555dubstreet Avatar
    555dubstreet

    https://upload.wikimedia.org/wikipedia/commons/0/03/World_population_percentage_pie_chart.png

  29. WURA-War-on-U Avatar
    WURA-War-on-U

    Everything these frauds do is to promote themselves…don’t know the people can stand them and their repulsive, selfish personas…

  30. 555dubstreet Avatar
    555dubstreet

    Global wealth distribution
    https://www.visualcapitalist.com/distribution-of-global-wealth-chart/

  31. Donna Avatar
    Donna

    Lol

  32. TheOGazerts Avatar
    TheOGazerts

    We are prey

    ”According to the prosecutor, she lived comfortably and had no reason to trouble her savings account which eventually amassed a quarter-million dollars. She also had a checking account at the bank and went to check on her balances, only to discover that one account was left $28 and the other some $40.”

  33. WURA-War-on-U Avatar
    WURA-War-on-U

    Theo…now ya know what to expect, so work accordingly..with your bank accounts especially, there are more options available in that regard….a lot of lowlifes love to see others get robbed, it’s the highlight of their miserable, debased useless lives…

  34. WURA-War-on-U Avatar
    WURA-War-on-U

    And make sure you have a monitoring system in place in case you have one account, that ya can check on daily…they are some disgusting vicious asholes who believe they have every right to do these things, learned from watching the leaders…

  35. TheOGazerts Avatar
    TheOGazerts

    Nowadays, you can have online access to your account.

    But my wife was just telling me the internet in a part of Trinidad was down for five days.

    They make a mockery of everything. All the bells and whistles, but the train doesn’t work.

  36. TheOGazerts Avatar
    TheOGazerts

    Hopefully, the internet in Barbados is more reliable or the Welcome Stamp is nothing more than an unreliable effort.

  37. WURA-War-on-U Avatar
    WURA-War-on-U

    But what a lot of them don’t know is that systems are in place for that…

  38. WURA-War-on-U Avatar
    WURA-War-on-U

    “Hopefully, the internet in Barbados is more reliable or the Welcome Stamp is nothing more than an unreliable effort.”

    they can go playing tiefing games with that and see how fast everyone leaves…SPREAD THE WORD AROUND THE WORLD and let them starve, no one needs any of them…and they already don’t carry the mental acuity to diversify..so they can test it..and see…

    the people better start making their own plans..

  39. David Avatar
    David

    Steuspe

  40. Donna Avatar
    Donna

    Make that two steupses!

    No pension thieves in the USA, TheO?

    Well, don’t worry! You are another kind of prey. The Armaud Arbery case proceeds with all but one black juror having been rejected by the defence. The judge agreed that they were struck off on the basis of race but could do nothing about it.

    So… they make sure that the perspective of a black man, justifiable afraid of being hunted down by ugly, beast-like white men in Georgia for no reason which he would have understood at the time is practically erased from consideration. They will attempt to bully the last man into accepting their perspective which is – scary black man, running through our neighbourhood, must have been up to no good. We were well within our white rights to pursue him, armed to the teeth. If he had not tried to attack us while we pointed our big guns in his face, he would still be alive. Damn (and I quote) “n****” should have known his place.

    Must it be a unanimous verdict?? I don’t know or perhaps they have found themselves a house n*****.

    Shall it be another Trayvon Martin verdict?

    Nobody knows but the stage has been well set.

    I will, however, continue to take your advice and ignore the Daily Venom editorial for today. Perhaps you should take your own advise for a different reason. It affects your sense of perspective.

  41. Donna Avatar
    Donna

    adviCe – the noun

  42. Donna Avatar
    Donna

    And he wonders why I am “defensive sometimes”.

    So many Bajans come home to no such difficulties, including members of my family but we behave as though “we are prey”.

    I have news for you guys. WE ARE ALL PREY EVERYWHERE WE GO! THERE ARE PREDATORS IN EVERY COUNTRY. WE IN BARBADOS ARE NO DIFFERENT TO THE PEOPLE WHERE YOU NOW LIVE.

  43. TheOGazerts Avatar
    TheOGazerts

    😀
    That is the defense I worry about.

    Of course, they are pension thieves everywhere. I have less fear for a pension thief from Mars than one where I am living. At that stage, it is personal.

    Whilst I sympathize with others who lose their marble, my goal is to hold on to and to defend the few marbles that I have. Aware of elsewhere, but on full alert for Barbados.

  44. TheOGazerts Avatar
    TheOGazerts

    You were writing as I was one finger typing on my phone. Saw your 8:27 after my 8:31.

    Wondering when this will appear.

  45. Donna Avatar
    Donna

    Aw shucks! Permit me one response, David and I promise I’m done!

    The Daily Venom – Feel free to lie!

  46. John Avatar
    John

    JohnNovember 5, 2021 11:51 AM

    HantsNovember 5, 2021 11:32 AM

    WHILST there has been a lot of interest generated in the Blue Economy, this interest has not translated to direct investment in the sector.

    Minister of Maritime Affairs and the Blue Economy, Kirk Humphrey, acknowledged the above yesterday

    +++++++++++++++++++++++++++++++++++++++

    The investment in the “Blue Economy” in the 17th century and onwards, just as today, is from outside Barbados.

    Barbados just piggybacked on it and ended up punching well above its weight.

    We need to figure out how we can piggyback on the foreign investment in the “Blue Economy”.

    Hang on a minute, we actually are piggybacking on the investment through the Deep Water Harbour.

    What we need to be doing is to find a way of benefitting even more from Cruise Tourism and Trade.

    +++++++++++++++++++++++++++++++++++++++++++++++++++++++

    I know, why don’t we try getting some of our agricultural produce on the Cruise Ships that come here. We would probably have to ship to Florida where it could be consolidated and loaded on the ships for use.

    Long before Cruise Ships, we used to export yams to Great Britain.

    A good story about the use of ground provisions on early sailing ships provisioned in Barbados could be told to interest passengers in partaking in what is one of my favorite dishes, yam.

  47. TheOGazerts Avatar
    TheOGazerts

    This is to all
    Put yourself in the shoes of a person who worked hard and returned home with the intention of enjoying their golden years.

    He/she feels comfortable with the few pennies he/she has in the bank and at the same time believing that he/she can afford to
    travel
    feed him-/herself
    pay his/her bills, mortgage, electricity, water, land tax, phone ….
    help out a relative if they need help
    pay a lawyer
    And one day you go to the bank and discover you have just $68.00

    First thought
    The world as you know it is gone. The very depth of poverty is now your world
    The bank may not make you whole again
    Lawyers with open hands will take the case with intention of defrauding you if you recover any money
    The locals have a wicked and smart smile on their face when you pass them

    Would you think of the shit that is happening elsewhere when you have rented a room in hell.

  48. Hants Avatar
    Hants

    @ TheOGazerts,

    Retiring in Barbados is wonderful. Just do it.

    I too was going to just do circa 2014 but ” circumstances alter cases “.

    Hopefully I will spend a few weeks and then travel to the ziggo Dome.lol

    https://www.ladiesofsoul.nl/

  49. TheOGazerts Avatar
    TheOGazerts

    🙈, 🙉, 🙊

  50. John Avatar
    John

    Yams have a long shelf life.

    The passengers on the cruise ships could buy Barbados Yam on board to take home as a memento of the early trade that existed between Barbados and America..

    Almost as good as canned food, it will last at least a year.

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