Local entrepreneur and the other member of the Williams dynamic duo Bizzy Williams has thrown his support behind Butch Stewart and Sandals/Beaches at the expense of local tycoon Bernie Weatherhead. Bizzy Williams letters to the local newspapers have gone under the radar this week but given the importance of tourism, the washpan of concessions to Butch Stewart and the success of Bernie Weatherhead as a homegrown businessman it is worthy of discussion.
Read Bizzy’s letter to the traditional media:
Opportunities with Sandals/Beaches
My loyalty to Barbados and the people of Barbados has no bounds. My track record is transparent. I have many hard-working Bajan friends who share my feelings about our country and its people who are busting their brains to find ways to get our rock out of this recession. “Bernie” Weatherhead is one of them. I have admired his work and continuous investment to expand his business enterprises in Barbados. To demonstrate, we recently placed most of Williams Industries Insurance business with his Sun General company. I shop at his I’mart and Hallmark stores. I attended the reopening function of the failed Almond Resort in St Peter and I listened carefully to what he said and what our Minister of Tourism Richard Sealy said in their speeches. I commend “Bernie” for what he has achieved.
I have not invested one cent in Sandals. I have no reason whatsoever to be biased one way or another, but I feel obliged to sacrifice my friendship with Bernie in favour of my loyalty to Barbados if I am forced to choose. Barbados needs the power of the marketing juggernaut and the quality of the Sandals / Beaches brands in the US market especially, to put Barbados back up there as the most desirable destination in the Caribbean. And in my view, Barbados has to send a clear message to the world that when we commit to a business agreement we abide by our commitment.