Submitted by Austin
Yesterday on a much needed positive note a friend in Washington DC forwarded me a mass marketing email from the Barbados Tourism Authority. The mass email was well put together and promoted travel to Barbados with highlights of locations and coming events this summer.
It from my standpoint represented the kind of innovative marketing approach needed in the current competitive travel climate we are facing. It showed that someone at BTA “gets it”. With this kind of promise BTA leadership can drive down whatever side of the street they wish (lol).
See mass email below, BRAVO BTA.
Here is a sample of the huge image which Austin emailed. If there is a web link to the letter please post.
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