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Submitted by Looking Glass

Go back to when America was Virginia and the monument of the Greek Prince, George Washington’s grand-father in St John’s church yard; Barbados has always been a tourist Mecca for the rich and famous, not for the average soul. It was in the 1940s-50s that the West and South Coasts became established as tourist resort areas. It was a ‘natural’ process that required little government spending.

The development of tourism as an industry got started in the Development Decade of the 1960s when banks and agencies, their coffers overflowing, sought investment opportunities in the developing countries (LDCs). The OECD touted tourism as the saving grace for the LDCs, the source from whence all goodness flowed. The World Bank (1972) said it was a more efficient earner of net foreign exchange, the IADB concluded that tourism benefits were not limited to economic considerations. For us it meant a huge investment in infrastructure and indebtedness.

In time hotels sprang up, most catering not to the rich but to the average person. By the late 1970s we were faced with excess capacity. This at a time of world economic prosperity. Many hotels and guest houses have since disappeared but we continue to add accommodation in an unstructured industry. In essence we invested billions in infrastructure to accommodate the low income tourists, but the largest amount of tourist revenue came from and continues to come from the West and North Coasts.

There is an optimal point beyond which benefits decline and diminishing returns set in. We have already passed the optimal point. Tourism in not a linear or exponential growth industry. It involves a number of economic, socio-cultural and psychological components (land, food, population capital, employment, education, culture, stability). Most of the causal influences are not linear and interrelationships among them vary. For the assumed benefits to accrue a significant change in ‘structure’ and policy is needed.

Does tourism result in economic growth and development or the latter from tourism? All things considered the sustained unregulated increase in hotels, villas, condos, tourist arrivals (not cruise ships) and ‘foreign residents’ will not increase economic growth, but will impact negatively. I am not being political, blaming government, or suggesting that we abandon tourism. The die is cast. We have no choice. We have formal political sovereignty but remain prisoners of an international structure we cannot affect, and for which we are partly to blame.

The point is that we need to rationalize tourism to the country not the country to tourism. We have no comparative advantage based on proximity to the North American market. New cheaper and more attractive destinations like Recife are coming on stream. Compensating for comparative disadvantage by lowering accommodation rates has implications for smaller hotels, labour and wages. We need to encourage and accommodate socio-economic policies which would maximize the use of limited resources and satisfy the needs of people.

Land is not a renewable resource. The more land given over to hotels, villas, condos and homes for the rich foreigners the less there is to feed the people. Increases in population and tourist arrivals result in higher import and utilities costs which, among other things, have social and foreign exchange implications. It is doubtful that technology can be utilized to increase the productivity of less land to feed more people. In time rising import and other costs stagnant wages will result in enhanced leakage and social imbalances will threaten socio-political stability.

Some golf courses are required but do we need six or more of them? As was noted in the Kingsland Estates development plan an 18 hole course requires around 3000 gallons of water daily (more in the dry season). Very few of the small number of golf course workers are local. Real benefits accrue to the owners and are insufficient to compensate for lost agriculture.

The growing enclave of largely semi-skilled and unskilled foreigners (expats) working in construction, hotels and security impacts socio-economically and culturally the composition and distribution of the population. Repatriation of part of their salaries/wages constitutes a form of leakage which has income per capita implications. Their demand for food and utilities help to increase the import bill, the cost of living and reduce employment possibilities. The changing colour of workers in this area may well be due to factors other than colour per se. It is much cheaper to employ locals than to import unskilled workers.

That said the enclave appears to be a standalone community separate and socially apart from the wider community. As in the case of one golf course blacks are not welcomed. Creation of separate facilities within the same society for use by a particular group of persons is hardly conducive to social stability.

It is doubtful that sustained, unrestricted hotel/resort expansion, more tourist arrivals and foreign residents will facilitate the kind of economic and social development to which we supposedly aspire.

We need to establish social cost and benefits of tourism. This has important implications for GDP. Tourism covers a cross section of GDP components. And the hotel industry needs to be disaggregated and analysed. The financial data on which to base definitive calculations or income measurement is not readily available.

Creating of a Tourism Department at Cave Hill solves nothing. Some papers, articles, and a couple of ‘location specific’ based doctoral dissertations exist but no textbooks. And we know next to nothing about the integration and interlocking relationships of the component parts of the industry.


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14 responses to “Tourism In Perspective”


  1. It all strikes back to, where is the plan? We can’t grow national development mired in adhocracy.

    The issues of the world have become very complex and ordinary people are easily sidetracked by the sleight of hand of the politicians and other leaders who operate with their greedy motives.


  2. “As in the case of one golf course blacks are not welcomed.”

    We can only speculate as to which one it is.


  3. You are also not competitive because you are not friendly to average continental European tourist. That’s why we are massively visiting Dominican Republic, Cuba, French West Indies, Mexico etc.

    My family would love to visit Barbados but my wife want to be topless at the beach and that is illegal in Barbados. So, yearly we go elsewhere and spend thousands of Euros elsewhere. And when you multiply that with thousands of potential tourists, it is a lot of money.


  4. yea that’s what we should do.
    let the slimy Europeans go naked.
    that would up the rapes and general downfall of Barbadian values.
    good idea.
    u keep going to wherever you goes.
    are u German?
    lol


  5. The following note from the President of the BHTA Wayne Capaldi makes for some interesting reading re: a tourism plan/strategy. The note features in the BHTA Newsletter dated 19 February 2010.

    A Note from the President

    We are now into the traditional winter season and whilst it may seem that some of us in the tourism and hospitality industry are satisfied to sit back and seemingly accept our lot to limp along at growth rates of two and three percent a year, to put the blame on the global financial crisis for our present woeful performance and even walk around patting ourselves on the back for merely keeping our heads above water, there are some of us who believe that there is another way – a better way.

    We do agree that the global recession has had somewhat of a negative impact on the sector’s performance, but if we engage in a more in depth analysis of the situation, it is clear to us that in the midst of the crisis, there are some fine examples, Jamaica and Aruba. Indeed, right here on the island there are properties that are boasting of successes both at the occupancy and earning levels. What are these destinations and or properties doing that the rest of us are not? What ideas can we borrow from these people and incorporate into our own business practices to make that crucial difference in our own business performance?

    In January of this year, I promised that in the six months remaining in my tenure as President of this Association, I would tackle each of the traditional pillars of tourism development, focusing on how we should modify or revamp each area not only in an attempt to improve the existing conditions, but also to show how we can positively alter existing practices for longer term sustainability of the sector. Additionally, to incorporate best practice elements, some borrowed from these success models that I referred earlier so as to continuously improve our lot.

    For this edition, I will focus on the oft discussed, but long neglected area of institutional development. So many of us have for so long despaired over the lack of direction in this area, an area that I believe must be led by the state. For too long now and under both parties’ administrations we have been led to believe that our state tourism marketing agency, arguably our most important government agency was going to be overhauled, restructured or comprehensively altered relative to the way it does business.

    The objective here would be to create for our beloved country a much leaner and meaner body in which the private sector which incidentally does have the tangible product to sell, would have a greater policy say and more operational involvement, Over the years, what we have received is simply lip service and cosmetic changes. Colleagues, if ever there was an organization that needed overhauling, the Barbados Tourism Authority is it. What we truly need in Barbados is a National Tourism Marketing Company. A true business entity that should be for-profit, one that operates along sound commercial lines and in which the public and private sector have an equal administrative say.

    This method would in my opinion remove much of the political influence from the administration of the body and go a long way into making it the true commercial entity that is so critical for tourism success. I am confident that  if it is structured correctly, there are many private players in and out of the tourism sector who would love to fund such an entity.

    Permit the agency to trade under licenses and to utilise the brand for profit making, the hosting of events, investment in property development, investment in attractions and other ancillary services in cruise tourism and the like. Even the concept of attracting investment alongside a true investment seeking agency should not be ruled out.

    I will not take credit by suggesting that these ideas are new and indeed much of this is being recommended in the BHTA’s Property Consultancy Study which is currently in the hands of the Prime Minister. I have been involved in the sector for nearly thirty years and we have spoken about this for that period. In a few of our regional neighbours some aspects of this model are already being practiced and contributing to the successes of which I spoke earlier, why can’t we in Barbados go all the way?

    Until next time. 


  6. I think that it wrong to bring race into the golf course issue. If the course referred-to is the one I think it is, then be assured, NOBODY with less than $2000 to pay is welcome!


  7. @ David,
    I would love to contribute to this article; however I’m too busy. Take a look at this idyllic euro-centric view of Barbados.

    @ Looking Glass
    The die is cast. We have no choice. On this point I cannot agree with you. The afro-Bajan should never accept this as being the status quo.

    http://www.telegraph.co.uk/property/overseasproperty/7258740/Property-in-the-Caribbean-Welcome-to-Barbados.html


  8. Here is an extrat from

    “Report on Integrating Management of Watersheds and Coastal Areas in Small Island Developing States of the Caribbean:
    The Barbados National Report
    by
    Leo Brewster ( MSc)
    Deputy Director
    Coastal Zone Management Unit
    Ministry of Environment, Energy & Natural Resources
    Barbados
    and
    John B. Mwansa (PhD)
    Manager of Engineering (ag)
    Barbados Water Authority
    Barbados.
    September 2000
    Revised August 2001”

    “A number of other golf course developments have been approved and are likely to come into play in the near
    future. These proposals and their corresponding estimated water demands, based on average water
    requirement of 1,135m3/day per 18 holes, are shown in the Table 2.
    Table 2. Approved Golf Course Proposals and Related Irrigation Water Demands{tc l1 “Table
    2. Approved Golf Course Proposals and Related Irrigation Water Demands}
    NAME & LOCATION
    SIZE
    WATER REQUIREMENT
    M3/DAY
    Sandy Lane, St. James
    45 holes
    2840
    Kingsland, Christ Church
    90 holes
    5682
    Apes Hill, St. James
    18 holes
    1136
    Bushy Park, St. Philip
    18 holes
    1136
    Durrants, Christ Church
    18 holes
    1136
    Total
    11930
    The resultant increase in irrigation water demand for the golf courses, once these facilities are fully
    operational, would be about five (5) times that of present demand and the demand from the public water
    supply system would more than double.”

    Cubic metres …. not gallons!!

    Multiply your number by 265, or 245 depending on if you are talking US or Imperial gallons!!


  9. @X-man

    A good PR job of Barbados, the BTA must be proud.

    If not tourism what?


  10. FIREBALL BARBADOS WORLDS 2010 LAUNCHED
    by  Minister of Tourism, Richard Sealy, emphasizing the importance of sports tourism to Barbados’ tourism industry at the press launch for the Barbados Tourism Authority (BTA) Fireball Barbados Worlds 2010 at the Barbados Yacht Club.  Barbados’ sports tourism thrust is set to receive a major boost from April 24 – May 7 with hosting of the Barbados Tourism Authority (BTA) Fireball Barbados Worlds championship.

    Minister of Tourism, Richard Sealy (centre), informed the gathering that the international event, which will attract teams from over 17 countries, was part of a deliberate strategy to broaden and deepen sports tourism as a tool for tourism generally.  He purported that government had earmarked sports tourism was an important plank, not just for aiding Barbados in emerging from the present global recession but as a key mechanism for taking tourism forward.

    He reflected upon his visit to La Rochelle, France for the 2010 Fireball Worlds and described the atmosphere there as one of “friendship and camaraderie” among participants, who often travel with their partners and friends.  An estimated 150 participants are projected to visit Barbados during the upcoming tournament, including title holders, Australia, who won free air and accommodation to Barbados following their 2009 win in La Rochelle.  Barbados’s medial hopefuls, Robert Povey (left) and Colin Symes (right), have begun their training and are keen to compete in this truly international line-up.

    The tourism minister also expressed gratitude to the sponsors who came to the table and were even present at the launch event for their genuine interest in the event, which he hoped would give impetus to Barbados’ ability to attract other similar events.  He singled out the upcoming Barbados Game Fishing Association International Tournament (March 27 – 30, 2010) and the new and improved Mount Gay Regatta (May 20 – 23, 2010) events, which form part of the island’s annual sailing calendar.

    Speaking on behalf of the Barbados Sailing Association, President, Penny McIntyre, described Barbados as being one of most “remarkable sailing venues in the world” adding that she looks forward to making this the best sailing decade in the island’s history.   Meanwhile, Fireball International secretary, Andrew Davies, who has been working closely with the local planning committee, said he was looking forward to two weeks of great racing and good Barbadian hospitality.

    Attendees were treated to a number of other short speeches by the panel of speakers, including BTA board director, Senator Peter Gilkes; sports tourism manager at the BTA, Gregory Armstrong; while Peter Marshall, a member of the organising committee, served as master of ceremonies.


  11. Then after the two weeks of sports is over
    the question remains the same. How does Bardbados attracts tourist to its beautiful shores?


  12. When tourist feel they are not welcomed
    by the people .They tend not to want to
    visit the country. People this must be a cohearted effort between government
    and people for it to work.


  13. Let us hope the AA strike does not happen.


  14. I am a White European who, with my husband, absolutely love Barbados and have been visiting her shores since 1994. I completely agree with the comments of Conliffeo, if tourists want to show off their nakedness then go somewhere else and respect the laws and morality of Barbados. This is one of the reasons, I believe, why the world is in the mess it is in – no respect for others. AC’s comment regarding making visitors welcome – we have had no problem with that at all. We feel that the Bajan people are sometimes mistaken for being unfriendly, when it is only that they can be a shy people. I have come across this sometimes when shopping there, but everyone has to make the effort and try to be friendly to one another. If I may, just to prove my point, my husband and I were shopping in a supermarket when over one year, and the lady on the till seemed to be ignoring us and speaking to her friend all the time; as silly as it sounds she had on some fabulous nail-art on her fingernails and as I had my nails done also, I commented on how great the art was, she just burst into laughing and we got into a conversation of how she liked my nails too, she was a totally different person – I like to think because I made the effort to speak pleasantly to her; but to some visitors she could have looked appeared unhelpful etc. I know that in some regards some people don’t want to know White people due to historical events (and quite honestly I can’t blame them -and don’t wish to get into conversation regarding that), but we have to try to live together. God will sort the wheat from the chaff when the time comes. RESPECT is a big word and it doesn’t hurt to respect one another. So LONG LIVE BARBADOS AND HER PEOPLE, and don’t let anyone whatsoever try to tell you how to run your own country. Stick to whatever you believe, let the riff-raff visit other islands!!

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