Submitted by Adrian Loveridge
‘He (Geoffrey Roach, CEO of the Bridgetown Cruise Terminal) reported cruise ship passengers arrivals to be 760,000 for the last financial year, and projected a six percent growth in the next financial year’.
‘But he said passengers were spending less, as evidenced in a recent Florida Caribbean Cruise Association study which put the average spend per cruise passenger in Barbados at US$69, down from US$111 in 2006.’
So despite the declared increases in cruise ship passenger arrivals, actual per capita spending is down by a staggering 38% or US$30 million for the last ‘financial year’.
I wonder if this US$30 million figure was factored in to the $100 million loss in tourism revenue recently quoted the Barbados Hotel and Tourism Association?
So what measures to redress this situation have been put in place?
What investment has been made by the Barbados Tourism Authority and who is monitoring its cost-effectiveness?





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