Tag Archives: Barbados Tourism

Creating a New Lure for Tourism?

We all know the story of Sam Lord. The world’s second oldest known con artist. The first one was William Chaloner (1650 – 1699): A serial counterfeiter and confidence trickster proven guilty by Sir Isaac Newton. Below is a shortened version of his story. Samuel Hall Lord, also called “Sam Lord” (1778 – 5 November 1844) was one of the

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BTMI and Marketing Barbados

How much should the BTMI spend on enticing a visitor to Barbados? The answer depends on a number of factors – The country of origin The length of stay The age of the potential visitors The reason for travel (sports, honeymoon, family holidays etc) The average hotel cost in winter/summer. Although visitors from the USA have the shortest stay compared

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Adrian Loveridge Column – The Plane, the Plane

If the availability of low cost airfares from across our main markets is any indication, then January and perhaps February should be especially bumper months for our accommodation providers, especially among the lower priced budget offerings. Return flights to Barbados from Gatwick for as little at GB Pounds 269, which is quite remarkable in itself, when you consider this fare

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Adrian Loveridge Column – Tourism Wish-list

What would the first column of a new year be without including a tourism wish list? And not necessarily in any order of priority or potential realization! As Air Canada prepares to roll-out publicly, its first new re-branded Airbus A220-300 airplane, number one of 45 on order, exciting opportunities present themselves, especially within the Caribbean. This ‘incredibly fuel efficient’ aircraft

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Adrian Loveridge Column – Welcome to Barbados Mr and Mrs Tourist

Returning recently to Barbados on a British Airways flight, landing early from a near freezing Gatwick Airport, it was a real treat to clear entry formalities using the automated passport kiosks in seconds. Then being finally processed by a warm welcoming female Immigration officer. With only cabin baggage, passing through the red channel was just as trouble free, with time

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Adrian Loveridge Column – BREXIT Looms and UK Tourists Weigh Cost of Travel

This weeks column comes from within the United Kingdom with the continued Brexit debacle hanging a massive question mark and uncertainty over the tourism industry. While the value of the Sterling against other major currencies has for decades been volatile, tour operators are left to second guess what a realistic exchange rate will be for the US$ and Euro next

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The Adrian Loveridge Column – Sharpening Tourism Pencil a Must

What practical measures could we implement to help negate the consequence of the falling value of Sterling and make Barbados more affordable for our existing and potential British visitors? My thoughts are, that we have to think way beyond the very basics, like flights and accommodation and look for smart partnerships which will bring the overall cost of the holiday

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The Adrian Loveridge Column – Flying German Wings

Barbados has been hugely successful in attracting new airlift and all our major markets have largely benefited, most notably the United States. The new German Wings upcoming three flights each week from Frankfurt hopefully will dramatically increase our Continental European visitors. Not just from Germany, but from all the bordering countries that enjoy seamless rail connections to the adjacent Frankfurt

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Barbados Cabinet Breaks Promise to Consult BWU re: transfer of BTPA to BTMI

The embedded documents support a view the government has backtracked on a promise made to employees at the BTPA and the Barbados Workers Union. In the interest of transparency and integrity it is important for the Mia Mottley led government to clarify the matter if it is to sustain the confidence of the people it serves. The last thing the

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