Creating a New Lure for Tourism?
We all know the story of Sam Lord. The world’s second oldest known con artist. The first one was William Chaloner (1650 – 1699): A serial counterfeiter and confidence trickster proven guilty by Sir Isaac Newton.
Below is a shortened version of his story.
Samuel Hall Lord, also called “Sam Lord” (1778 – 5 November 1844) was one of the most famous buccaneers on the island of Barbados. Sam Lord as he was usually known, amassed great wealth for his castle-mansion in Barbados. He did this through the direct plundering of ships stranded in the coral reefs just off the coast of his estate.
According to legend, Sam Lord would hang lanterns high in the coconut trees around his estate. Passing ships far out at sea would think it was the port city of Bridgetown and would sail towards the reef in the area, leading them to wreck their ships. Sam Lord would then board the ships and keep the riches for his castle, which stood in the parish of Saint Philip. [Source Wikipedia]
More specific info here: http://www.bcc.edu.bb/Divisions/FineArts/SamuelHallLord.aspx
I submit that we can we take this historical fact and expand upon it. In other words why not create a viable interest in travelling to Barbados to find Sam Lord’s treasure?
We can stimulate attention on social media by suggesting that the treasure has never been found and as the old castle is being renovated, now is the time to come and explore the island and look for it before it disappears. An app can be designed that gives clues to the treasure and visitors can travel around the island looking for it. On downloading and registering, the app will give participants a clue which will give directions to a possible location. When they find this location, the site will have a GPS locator which will register in the app and will then unlock a new clue. Note that the person must stand exactly in a specific location to get the app to unlock.
After the first location is registered it gives the participants a souvenir or drink (sponsored). To cut a long story short, the clues should be tough and the maximum number of clues should be no more than 10. The prize (treasure) should be USD 25.000 (any eventual taxes to be paid by the participants). Once found, the next time that it is run, the prize should be USD 35.000. The time after USD 45.000 etc
Some things to consider.
No other island had Sam Lord. As he was unique to Barbados. Let us use him to our benefit.
As this will be based on wideband usage, a smart phone will be necessary and there will be a fee to register. This fee will include a local SIM card with XXX data.
A sponsored digital map should be created (open for all) showing locations of bars, rum shops, restaurants in each parish that provide food/drink, clean restrooms, parking and free WiFi. These locations should be encouraged to niche what they offer clients. For example 3 of them may specialize on fish/seafood. 3 others on local Bajan food with panache while others on local sweets and/or bakery products.
Spin off high end souvenirs with a Sam Lord’s treasure logo should be created like – brass lanterns, smart phone cases, golf head covers, ceramic place settings etc
I am certain that the island has many creative persons who can run with this and make the concept even better.