The Adrian Loveridge Column – Norwegian Air Connection

Norwegian AirIt is no secret that even with limited influence that I have been campaigning in the background to persuade Norwegian Air to operate flights out of Ireland or Scandinavia to Barbados, even possibly including St. Lucia in a triangle route.

Why Norwegian?  Well that’s simple!

They are a dynamic, rapidly growing low cost carrier who already have suitable aircraft to fly into the Caribbean. After their latest delivery, they now have ten B787 ‘Dreamliner’ aircraft and by 2020 plan to increase that number to 19. Scandinavian used to be such a larger visitor market for us, but sadly the numbers have fallen off and certainly there is room for restoring market share.

In our favour is the cost of living in Finland, Denmark, Sweden and Norway, meaning that we are not perceived as a high cost destination through their eyes. Prolonged winters also give us a bigger window of opportunity. The long haul division of the airline is now based in the Republic of Ireland, a domicile within the current European Union, which Norway is not a member, giving the carrier certain fifth freedom rights to operate to the Americas.

Despite this, just about every delaying tactic has been put in their way from the United States side and it has taken over two years to finally obtain provisional traffic rights from Ireland’s southern airport, Cork, to Boston and New York. US legacy carriers have lobbied relentlessly to deny access to the airline, citing that as a non-union operation they would hire mostly Far Eastern lower paid air crew. In reality and according to the Norwegian Air’s website, they actually employ over 400 US based aircrew even before Boston and New becomes operational, which is more than any other foreign carrier in the United States.

To say that Norwegian Air has been successful and spreading anxiety amongst the long established legacy carriers perhaps is the biggest understatement in present aviation discussion. Last year, Norwegian Air carried 26 million passengers, which as a point of interest, is five times more than the population of Norway. And at an average load factor of 86 percent, which must be the envy of almost every airline on the planet.

I am confident that we will eventually get a direct service both from Ireland and Scandinavia, but in the interim is there any more we can do?

Actually yes! Norwegian Air currently operates nonstop or one stop services from Helsinki, Copenhagen, Stockholm and Oslo into Fort Lauderdale and jetBlue recently started their daily nonstop from Fort Lauderdale to Barbados. A seamless code sharing link between the two airlines just could be a marriage that is made-in-heaven. Under existing European laws, Norwegian already flies from Boston, Baltimore and New York into Guadeloupe and Martinique at fares of one way US$49 upwards. This has dramatically opened up affordable travel between the US Eastern Seaboard to the French Islands. As the FWI are French departments, there is little or nothing that the US carriers can object to.


7 Comments on “The Adrian Loveridge Column – Norwegian Air Connection”

  1. chad99999 June 20, 2016 at 2:14 PM #

    Yet another column on “airlift.”


  2. Bajeabroad June 20, 2016 at 8:59 PM #

    Tourist arrive and then what. Stay in overpriced accommodation on and island with no new attractions? Please, the modern traveller is smarter than that


  3. Colonel Buggy June 20, 2016 at 10:21 PM #

    Bajeabroad June 20, 2016 at 8:59 PM #
    You seem to have forgotten our show piece premium site, The UNESCO World Heritage Site , the Garrison, with its colourful attractions,compliments of a Crop over Band house, which too is fast at work trying to woo visitors , and Bajans like you living abroad , to these shores for Kadooment.


  4. Gabriel June 20, 2016 at 11:00 PM #

    Sandals having more trouble with another Caribbean State,this time it’s Antigua.The new administration is seeking to reduce the concessions the former administration ‘gave away’ to Butch the Abrasive Stewart.It is as clear as daylight that Butch can only compete where he can weasel out of paying his fair share of taxes.It will be interesting to see where this stand off ends.The IMF is saying to the government,cut back on the concessions offered so as to increase your revenue streams.Butch’s strategy of robbing governments of revenue is modern day piracy.Buccaneers are alive and well in the Caribbean led by Butch de Abrasive.


  5. David June 21, 2016 at 6:59 PM #

    A response to Adrian’s column on another website.

    Claes Hammar:

    Dear Mr Loveridge,

    As the Swedish non-resident Ambassador to Barbados (and many other Caribbean countries) I read this article with great interest and i think you made some very good points. As I am based in Stockholm, Travelling frequently to the Caribbean, I would greatly appreciate a New, direct, and less expensive option to get to the Caribbean.But more important it would entice many more Scandinavians to visit Barbados and other destinations. I would like to assist you in your efforts if you think there is something I could do. If so, please contact me on

    Best regards,

    Claes Hammar


  6. David June 22, 2016 at 7:01 PM #

    Interesting commentary by outgoing BHTA president Sunil Chatrani on the state of tourism in Barbados. It does not mesh very well with the BTMI and MoT.


  7. David June 23, 2016 at 6:49 PM #

    Heard a very good speech by incoming head of the BHTA today Roseanne Myers. Good luck to her.


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