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Adrian Loveridge - Hotelier
Adrian Loveridge – Hotelier

Some months ago the Barbados Tourism Authority finally published a list of licensed hotels and a limited number of other accommodation providers. Sadly, I only saw it in the press and failed to understand why the agency did not post this latest listing on the official website, where the majority of the end users could access this information at any time prior to booking.

There seems absolutely no point having a national website unless it is maintained. A simple example is that three months after being granted unilateral extraordinary concessions Sandals Barbados does not yet appear on the visitbarbados.org, accommodation section. In fact, the site is so far out-of-date the location is still shown as Casuarina Beach Club, even ignoring its brief history as a Couples Resort.

It is quite frankly staggering the array of alternative accommodation that is widely advertised on the Internet, with absolutely no indication whether these properties meet the same insurance, fire and health requirements that our registered lodging offerings are required under law to comply with. What is also alarming is the number of establishments that make no mention of VAT (Value Added Tax). Could it be their annual revenue gleaned from rentals does not meet the minimum trading threshold of $80,000 per year.

In a surprising number of cases nightly rentals exceed US$400 a night, so a total of 100 nightly lettings annually would already place them in a VAT liable situation.

There could also be at least two other explanations. That many owners rent their individual properties through a villa/apartment/condominium agency, who then charge and account for any VAT element, or payment is collected offshore and therefore due taxes are avoided altogether. According to the Laws of Barbados – LRO 1997 – CAP. 342 section 25 (1)

No person shall operate any tourist accommodation unless that person first applies for and obtains a licence issued in accordance with the regulations’.

Section 33 (1) states ‘a person who operates any tourist accommodation in contravention of Section 25 is guilty of an offence and is liable on summary conviction to a fine of $10,000 or to imprisonment for 1 year and, where the offence is continued after conviction, that person is guilty of a continuing offence and is liable to a fine of $500 for each day during which the offence is continued’.

If tourism accommodation rental licensing remains a function of the BTA perhaps it would be cost-effective for Government to put more resources into what has clearly been an underfunded Quality Assurance department for as long as I can remember. From a marketing perspective, it also must be almost impossible to maximise arrival number potential and length of stay without having an accurate database of all lodging options. Government could easily recoup any additional expenses by levying a small registration fee and this would enable them to ensure that all minimum standards are met and effectively demonstrate the industry is properly regulated.

Once this takes place, I am sure the administration will then cast the tax net over a greater number of players and the monies raised from this exercise could be utilised to increase marketing of the destination, benefitting more people and showing some willingness by the policymakers to level the playing field.


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64 responses to “Tourism Managers Need to Step up!”


  1. @ac

    Please accept the point that other islands in the Caribbean are showing higher growth than Barbados. Barbados is a mature destination compared to others and there is expected to be top of mind and do better than the emerging destinations. The word is that the BTA owes it creidtors a lot of money and therefore cannot make noise in key markets like others are doing. Stop crowing for your supper and deal with the issues. Oh, and leave the analysis of the numbers to others.

  2. Adrian Loveridge Avatar
    Adrian Loveridge

    David,

    I am just waiting for ‘ac’ to put a DLP spin on the Chinese arrival figures.

    DD,

    I am afraid that I cannot at this stage divulge my source, but had to find one as the Barbados Statistical Service is so tardy in posting them publicly.


  3. Tardy is putting it politely

    I, too, am awaiting ac’s spin on the China arrivals, which in 2010 were said to be poised to be substantial

  4. millertheanunnaki Avatar
    millertheanunnaki

    @ Due Diligence | February 7, 2014 at 5:25 PM

    Don’t worry, ac will find away.
    Even if it means she will seek to argue that an massive increase in Chinese ‘long stay’ visitors could soon be here as soon as the DLP administration is able to borrow the over $500 million from the Chinese to rebuild the old Almond at Heywoods to be called Beaches.

    Now whom do you think would be awarded the construction contract for the money borrowed from China if not the State Capitalist Construction Corporation which will be exporting hundreds of low skilled unemployed male Chinese, some of them ex-convicts ,for permanent settlement overseas just like the British did in the 18th & 19th centuries to ‘Barbadoes’ and Australia.


  5. And Miller,just next door in Guyana part of the loan conditions is that Chinese nationals are allowed to open businesses and complete with the existing businesses.


  6. Carson Cadogan man Adrian Loveridge and miller doing the dog since your self imposed absence man come back do and rough up these BLP brass bowls. You know they have a lot of mouth until you arrive then they run like lice and hide.

  7. millertheanunnaki Avatar
    millertheanunnaki

    @ Ruffin | February 7, 2014 at 9:07 PM |

    Are you sure you want CCC to return from the dead?

    He would first have to explain to the BU family why he so strongly believes the Bajan dollar is seriously overvalued and needs a sharp correction to bring it close to its real value in the market place.

    When he has done his Power-point presentation on the “Benefits of the Devaluation of the Dollar; a case to be put” he can then cuss off Estwick for putting his little pick on the Constituency Council on the line. The summer camps gone, the free bus rides going, the D T football tournament blown offside. What part of the decomposing calf is next to be chopped off to feed the IMF vultures?

    No Estwick in the Cabinet translates into the fall of the DLP government; unless Lowe beats him to it in a ‘dead’ heat.


  8. The promotion includes tickets to “the biggest Concert Barbados has seen”; featuring Enrique Iglesias, Pitbull, and MAGIC!. Why not Mikey, Blood, RPB, krosfyah, Ian Webster, Lil Rick or any of many other fine Barbadian artisites.
    ++++++++++++
    You do realise that Chum’s concert is for the benefit of its Canadian audience don’t you? Chum’s “Breakfast in Barbados” is broadcast in GTA and it will not be changing its format for a week unless it is beneficial for them and none of those Bajan artists will drive Chum’s rating books and its bottom dollar.


  9. millertheanunnaki | February 7, 2014 at 6:03 PM

    “Now whom do you think would be awarded the construction contract for the money borrowed from China if not the State Capitalist Construction Corporation which will be exporting hundreds of low skilled unemployed male Chinese, some of them ex-convicts ,for permanent settlement overseas just like the British did in the 18th & 19th centuries to ‘Barbadoes’ and Australia.”

    You are correct, and they already have Chinados Construction Limited established in Barbados
    See article:

    Chinados Well In Maximizing Profits At Maxwell.
    Posted on July 27, 2011
    by Germain
    Chi Ching!
    At:
    http://bajandealsfuhreal.wordpress.com/2011/07/27/chinados-well-in-maximizing-profits-at-maxwell/

    And FRI, JUNE 15, 2012, Nation article IT MATTERS TO MARIA: Great wall of Chinados at:
    http://www.nationnews.com/articles/view/it-matters-to-maria-great-wall-of-chinados/

    Which includes:

    IT IS not as imposing as the Great Wall of China but residents of Maxwell Hill, Christ Church, are upset about the height of a guard wall that a Chinese construction company has built close to their backyards.

    Last year, the Chinese began construction of a huge mansion on land at Maxwell, which they bought, despite claims by resident, David Bourne, that the land belonged to his family.

    The Chinese took Bourne to court and won a judgement which ordered him to vacate the spot but Bourne is still living there, while the construction company, Chinados, has built the main mansion next door to his house.


  10. Sargeant | February 7, 2014 at 11:05 PM |
    
You do realise that Chum’s concert is for the benefit of its Canadian audience don’t you? Chum’s “Breakfast in Barbados” is broadcast in GTA and it will not be changing its format for a week unless it is beneficial for them and none of those Bajan artists will drive Chum’s rating books and its bottom dollar.

    You are correct.

    The CHUM Breakfast in Barbados promotion, which runs 17 times per day, as well as TV ads on sister station CP24 is all about driving listeners, not about driving Barbados tourism. The listeners who call in are not looking to buy a trip to Barbados, but want to be among “70 lucky winners” to get a free week in Barbados, subsidized by BTA.


  11. I am here reading that “But Senator Sandiford-Garner argued that the employees would not be “seamlessly” taken up.

    “The legislation is very clear. You may not have to sign an option form if you don’t want to because there may be other avenues available but the fact remains that all employees will have an option to be employed within the BTMI (Barbados Tourism Marketing Inc.) according to their qualifications and no employee will be disadvantaged,” she said.

    In his response, Senator Abrahams held firm to his position and continued to quote from the legislation and raised additional questions

    “Is it the intention to offer these options before the Proclamation of the legislation. If so, how many of the people are you looking to take on? What are you going to do with the rest? What is the criteria for employment? What happens to their pension rights? What happens to their tenure under the organisation?” he queried.
    http://www.barbadostoday.bb/2014/03/12/legislators-locked-in-debate/

    Seems to me as an attempt to create two new DEM filled organizations to run tourism. Two new “YES Committee” organizations that will based on pervious “YES Committee” organizations will fail. Senator Sandiford-Garner is suggesting that the management has failed at BTA in terms of having proper appraisals and going through that loophole to hire a mass of DEMS at the two new TOURISM ENTITIES.

  12. Adrian Loveridge Avatar
    Adrian Loveridge

    Roverb,
    you raise some very important questions. Yet another organisation where ‘jobs for the boys’ may be given to people who are simply not qualified for the job at task. And this while we already have the BIDC, Invest Barbados, TDC and BTII.
    I also wanted to ask some of these questions, but thought they may be interpreted as ‘impertinent’.


  13. Will we have the spectacle of a failed management team at BTA being returned? Will we have the same type of performance like a website that has been stuck for more than two years? Will we have the same type of management that lead to a moving of a debt of $2 million moving to approximately $37 million under DAVID RICE (who was handpicked by the then chairman)? Will we have the same Human Resource management that lead to a new low in morale at the BTA? Will we have the same Human Resource management that created an environment of favouritism, victimization, and lack of acting and promotional opportunities for staff? Will we have the same management versus staff mentality that exists at the BTA? Will we have the same unresponsive management that saw a steady decline in arrivals and earnings? Will the Current CEO be blamed for the doings of the previous management team under RICE at HQ? Will we have the same type of behavior from the board members who acted as management instead of board members and made decisions to benefit themselves? Will we have the same type of management that became news carriers and generally lacked integrity?

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