The Adrian Loveridge Column – “Arise Sir KA or Dame DA”

Adrian Loveridge

With the first column of a new year, it would not feel quite right, to exclude a wish list.

Until we invent some other means to transport visitors to our shores, then first on the list would have to be airlift.

I call again to step up discussions with Norwegian Air and Jetblue to help create a nonstop or one stop service between Scandinavia and Barbados. The two airlines already code-share and with a little fine tuning, could provide seamless connections through Fort Lauderdale initially, before a nonstop route became viable. If this is not feasible, then secondly we should work with one of our sister islands to share the risks and benefits to make a nonstop flight a reality.

Scandinavia in the past has been a good market for us and the relatively high prices in Finland, Sweden, Norway and Denmark makes the Caribbean appear better value-for-money in a highly competitive global industry. As a bonus we could also capture traffic from the economically emerging Baltic States market.

While other US cities have been mentioned in relation to new routes, I remain convinced that Atlanta- despite our various forays in and out of- what is still technically the worlds’ busiest airport holds the greatest connecting city potential for us. After ten years of US visitor arrival stagnation, with new thinking and drive, we now benefit from the largest growth from any of our traditional and main markets out of the United States.

Let us not hold this back!

As Jetblue builds a major presence out of Atlanta’s Hartsfield-Jackson Airport, it is the natural partner – having previously supported us – and the wider Caribbean. We recently welcomed additional airlift out of the UK with two new season services from Gatwick and Heathrow, but with all the ongoing uncertainty surrounding Brexit, we need a direct service from Scotland.

Reduced and eventually eliminate APD (advance passenger duty) and the fact that the Scots proportionally take more holidays than the English, are two pressing reasons. Conversely, the deterrent additional cost of traveling through London or Manchester makes a nonstop service an imperative.

We also have to make it easier and less expensive for our UK visitors to get to and from British airports. A simple suggestion is to partner with one or more of the train operating and marketing companies, like National Rail, to offer a Barbados branded discount card, with ‘us’ partially offsetting the annual fee and specifically targeted towards a senior and/or family demographic.

It could of course be a private/public sector initiative with the card also giving tangible and monitored benefits from other on-island tourism services. Every time the card was used it would act as a very visible reminder of the visitor’s past holiday in Barbados, at very little cost to us as a destination.

While my wish list is virtually endless, with this an election year, I would make a repeated plea, whoever gains office, that someone within the industry is finally granted the country’s highest independence honour.

While Sir Paul Altman was honoured by the Queen, let our politicians finally recognise that there are many people in this land, who have worked tirelessly for their entire life to advance this sector and it is far overdue that their efforts are publicly acknowledged.

Arise Sir KA or Dame DA.

12 thoughts on “The Adrian Loveridge Column – “Arise Sir KA or Dame DA”

  1. Re: Sewage Coral Sands Worthing?
    Dec 31, 2017, 1:34 PM

    Everyday life is effected by this filth. Walking down the street, going to the grocery, the wafting scents that hit the beach this morning…..I would move away from this area.

    They opened the sluice this week for a time. The next day leaves and matter were in the water….what else….I’m not sure.

    I’m very concerned for the health of residents and tourists.

    Move up the coast.

    Re: Sewage Coral Sands Worthing?
    Dec 31, 2017, 2:54 PM

    Cancel if you can. Re-book to the Gap, or the west, south-east or east coasts. I doubt the problem will be solved in the next few months. After my upcoming holiday in Hastings, I will not come back to that area of the south coast until the sewers are fixed. Maybe the government will pay attention to the affected stakeholders when they complain about reduced revenues, because they sure don’t seem to mind the negative posts on the brand Barbados, that are occurring daily on TA

  2. We can politicize the issue of leaking sewage on the South Coast but the issue when done still has to be solved by the authorities. Today!

  3. Entropy is a concept with which Bajan politicians are apparently entirely unaware, hence the lackadaisical approach to ensuring funds and resources are set aside for ongoing preventative maintenance of an important and vital government asset like a sewage system.

    The world as we know it is a highly structured system, assembled by organized determination and will power, no matter if that structure was designed for benevolent purposes or for malignant ends. Societal and environmental order is the product of effort in overcoming entropy, in overcoming the universe’s natural tendency to slide into disorder. Once a particular order is achieved, it is an uphill battle against the forces of nature to maintain this state, combatting the interminable power of entropy.

    This holds true for our personal endeavors such as business, relationships, money, love, and so on, and also holds true for the greater systems we’ve created to govern this world. All of these areas of life require constant maintenance and effort in order for them to remain in their singularly beneficial state.(My emphasis /GM) We are constantly attempting to create order out of chaos, while chaos and disorder is the natural state. We are in a never-ending war of odds.

    Again, author James Clear notes:

    “It is the natural tendency of things to lose order. Left to its own devices, life will always become less structured. Sand castles get washed away. Weeds overtake gardens. Ancient ruins crumble. Cars begin to rust. People gradually age. With enough time, even mountains erode and their precise edges become rounded. The inevitable trend is that things become less organized.”

  4. Great comments above . It’s hard to overestimate the importance of essential infrastructure like functioning sewage systems, and clean running water . Our bodies work the same way , we take them for granted , and are mostly unaware of what our kidneys, liver , heart and so on are doing for us while they are working properly. It’s only when they start to act up that we become aware of them , and that we are in trouble and may perish if they don’t get the right treatment
    This sewage mess is self inflicted, and the consequences will snowball unless it is fixed quickly. Maybe behind the scenes the government has recognized the importance, and is moving frantically to allocate the necessary funds and other resources get it fixed as soon as possible . I hope so , it would certainly do them credit if this is the case , but the fear is that the critical nature of this problem has not been recognized by the people with the power to make it right .

    • @Hants

      The smell is in certain areas, leaking manholes are visible in certain areas. One can be misled if not assessing the problem holistically.

  5. Why should the taxi men be disappointed that there has been no increase in business? Cruise ship passengers in the main prefer to walk to Bridgetown or nearby beaches.

  6. ” Promotions are always special but when it’s someone who you know can manage the job

    and a native of the island, it makes it all the more special,” said Zievinger. “

  7. “Both the Windward Islands Volcanoes and the Barbados Pride cricket teams are staying at the hotel. Players and officials from the teams were reportedly present in the restaurant when the robbery took place.”

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