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One of the challenges of living in these times is the difficulty being able to discern whether a behaviour is a fad or something more concrete. Cultural relativism seems to have subsumed the view by what seems to be a growing minority that a society should have as its underpinning a healthy layer of ethics to guide our daily interactions. A classic example is the discussion about Rihanna’s surrender to the world of the US influenced music genre R&B even if it means she would have betrayed all the mores inculcated by a Bajan society. The moral degradation of Barbados society becomes more evident when the people and by extension the government seems impotent to act by relieving her of the Youth Ambassadorship in obvious circumstances.

Regrettably social scientists have become silent and the void has created the opportunity for opinions of a quantitative flavour to trump all. It has become fashionable for subjective positions to win arguments even if it means society as a whole maybe threatened. Despite the fact there is enough evidence to show if Barbados continues on its current path our society will further descend into a moraless pit, cultural relativism continues to go unchallenged by leaders in civil society.

As a dominant Black society Barbados should be concerned about how our way of life is being infected by other cultures. Our willingness to compromise on unique attributes which historically have defined who we are must be troubling. It may even seem redundant to explain a key characteristic which defines a Black person is the colour of the skin.

The Jamaican Gleaner reported last week the popular practice of Black Jamaicans to bleach their skins to achieve a lighter skin colour. The report also highlighted another behaviour which is interesting:

Pressure eventually reached to Coffee, not only by way of her colleague “massage therapists” but simply because the men who came in, after viewing the bevy of young women, would not request her “services”. In the space of three months, with the application of creams and lotions, Coffee added much milk to her cup and even though her name hasn’t changed, the beautiful ebony-skinned woman disappeared and eventually morphed into another browning.

The individual (massage therapist) featured in the Jamaican Gleaner article was forced to bleach her skin to ensure that she remained competitive in her job. Some believe bleaching the skin is a fad, some suggest it exposes a Black people in crisis who are searching for their identity.   Although the practice of bleaching has become popular in Jamaica, according to the Gleaner article the practice has been observed in North America as well.

Why the hell should Black people be bleaching their skin?


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96 responses to “What’s Up With Skin Bleaching?”


  1. As a dominant Black society Barbados should be concerned about how our way of life is being infected by other cultures. Our willingness to compromise on unique attributes which historically have defined who we are must be troubling. It may even seem redundant to explain a key characteristic which defines a Black person is the colour of the skin.
    ++++++++++++++++++++++++++++++++++++++++++++++

    Black is a social construct which gained prominence in the 1950’s and 60’s in the US Civil Right’s movement and spread around the world ….. including Barbados!!

    At the time its use in preference to the term negro was resisted by older members of what is now referred to as the African American population.

    It is pretty difficult to get away from US cultural penetration.

    Truth is you are what you think you are, not what some classification assigns to you,

    ……. at least that seems to be the current thinking ……

    ……………. until it is replaced by more enlightened reasoning!!

  2. The man wiv no name!! Avatar
    The man wiv no name!!

    Black women need their brians examining. Witness; the one from Britain who died in the US the other day from an op. to have her botty enlarged! Black women suffer this disease of self-hatred, much worse than any other ethnic group. However, the Asians make a very good living out of their stupid vanity so I guess that some good comes out of it afterall.


  3. “However, the Asians make a very good living out of their stupid vanity so I guess that some good comes out of it afterall.”

    The Asians also make a killing of their own people’s vanity. Chinese women bleach just as much as or more than Blacks.

  4. The man wiv no name!! Avatar
    The man wiv no name!!

    maybe, but, i’m pretty sure that no other race’s women wear dead people’s hair, nearly as much as black women n, that’s only one of their psychological disabilities!!

  5. The man wiv no name!! Avatar
    The man wiv no name!!

    so our women following d Chines n Asians?!! lol!!

  6. The man wiv no name!! Avatar
    The man wiv no name!!

    in other words, what ur saying is that ALL the world’s women are ****ed mentally?! omg! somebody help dum!


  7. If we use the Jamaican Gleaner article as a case study the issue becomes more about how wider society regards people with lighter skin and the possible identity crisis Blacks find themselves, we are Black, it is what is is moreso than Chinese who are already a light skinned people.


  8. Why should black men dye their hair? Why does society abhor locks? Why do black women straighten their hair?


  9. @spratt

    And the answer is…?


  10. Look back at the older generation….men were told to marry LIGHT to get nice brown skinned children. Look today if a son or daughter brings home someone blacker than them or the family. Listen how many of us say that the sun too hot and dem black enough and dem doan want to get any blacker. Look how people does praise light skinned children and call dem pretty even though dem ugly as ass, but when it comes to black child they would say “he/she is good looking BUT” All wunna should take some self inventory and see what wunna come up with.

  11. The man wiv no name!! Avatar
    The man wiv no name!!

    Well ‘Island’, I black n I proud n there isn’t a single thing false pun me moreover, i don’t n have never wanted to be a single shade lighter. Now, can wunna all same the same? I doubt it!


  12. This is not just a black people thing. For decades (maybe centuries) white people have been obsessed with tanning much to the risk of their health with melanoma and other skin cancers having seen drastic increases over the last 50 years. These days the especially risky tanning beds are being replaced by a spray on tan either in a can or sprayed professionally in a sort of human-sized version of a car painting booth. Can you imagine?

    The example of Asians was mentioned above. It’s a beauty thing and is spurred on by the fashion industry and related parts of the media industry. As far as whites and blacks go the goal seems to be looking like Halle Berry – a laudable if unrealistic (for most) goal. Some people will always find this distasteful for a variety of reasons (health risks; self shame as it relates to your race) but it’ll never change and in fact will continue to develop in new and, as of now, unimaginable ways. Vanity is a powerful thing.


  13. Black people are their worst enemies, so stop blaming other races. Black women spend more money than any other race on Hair. Black people have been brainwashed. A perfect example, in the early eighties, I was the rep of a Black hair product. I was introducing to the retail outlets around Bridgetown. I approached the Supervisor to introduce the product. She started saying that she is tired of all these products on the market for black people. Mind you at the time there was only one other Black product for hair . She told me look on the shelves and see all the hair products she has. I looked and saw only one for black hair, the others were all white products with pictures of white people with long hair. I pointed out to her I can only see one Black product. I queried how come her stock consists of 95% white products when they are catering to a country with a population of 95% Black . She responded that the black hair products are only a fad and that people will forget them and go back to the white products. Another time I was with a rep who represented Wella products from Germany. His photos were glossy with Blondes and Brunettes showing their long tresses. Mine were with Black models showing curly hair styles. He told me that soon people will turn back to this holding up a photo of a Blonde. I pointed out that we never looked like that. He was dumbfounded and said nothing more. In my teens, I also sold Rimmel products for an agency (my first real job) and I told them that they need to make colours for black women and we don’t want to be wearing makeup for white people and we do not like looking like we ready for the hot oil. The looked at me in surprise. How come this little black girl telling them how to rum dem business. Well I couldn’t get through and I fired de wuk!

    Skin bleaching has been around for a long long time. Remember that product called Nadinola? The ad on the tv was saying when you put it on your complection will be smoother and better. Remember Ambi skin cream? It was advertised all over the place. Yes most of the importing agencies were run by Whites and dem had us good! And we mad dem real rich! LOLLLLL


  14. @islandgirl

    Blacks don’t like this subject.


  15. @ David

    Blacks don’t like themselves. They first have to accept and love themselves. Many Black men have demonstrated that they prefer the lighter skinned women making darker skinned women feel inferior. We are never satisfied with what we have. Look how white women lie in the sun to get darker and black women are tying to get lighter.

    Marketing has alot to blame for this . Look at the BTA ads, you will see light skinned blacks and people who look more like the population of Trinidad and Tobago. Not a black nappy head person to be seen on them. Take Bermuda for example, they show black people with dem nappy head and dem children. Jamaica have been the forerunners with their ads featuring all types of Jamaicans. Yet this skin bleaching has always been ritual for many in Jamaica. It is sad when a race can’t see the beauty in themselves. Lawwwwd dis is a very tenda subject fuh alotta wunna.


  16. @What’s Up With Skin Bleaching?
    Posted on February 13, 2011
    by David| 14 Comments

    “Despite the fact there is enough evidence to show if Barbados continues on its current path our society will further descend into a moraless pit, cultural relativism continues to go unchallenged by leaders in civil society.”
    *********************
    Totally agree with you David. Normal societal societal behaviour is now largely characterised by debauchery.
    Have you seen the front page of BARBADOS TODAY?

    It’s this type of Corporate promotional activity that continues to concern me deeply. Cave Shepherd and Co., have no qualms about engraving , in the most public way, their corporate badge on the encouragement of voyeurism. We complain about Rihanna’s indiscretions (see her 90% nakedness at the Grammys?), yet we say nothing about whorish-looking young ladies parading on Bridgetown’s main street.

    CAVE SHEPHERD, you should be ashamed. If you cannot find anything better to do with your corporate advertising and promotional DOLLARS, distribute it among the hard working school teachers of this country, who are faced everyday with the mounting challenges of molding the lives of our precious young people.


  17. Islandgal246
    what’s your take on say Black Barbadian women who straighten their hair and marry white Americans? My take on such is that it doesn’t mean a thing other than a personal choice but some other people would generalize and write a roll of nonsense about Black people like “not liking themselves” etc. What a world we live in!


  18. yet we say nothing about sexy-looking young ladies parading on Bridgetown ’ s main street.

    I am a red man who knows that if those young ladies were white none a wunna would be calling them whorish-looking.

    Barbados…… a nation of hypocrites.


  19. We can always find a rebuttal can’t we? The judgement will always have to be made as to what creates the greater harm. Are we prepared to draw a line?


  20. @Ping Pong,

    Yes I am married to a white American , and was also married to a black Bajan. It is amazing when I stopped straightening my hair how many black people wanted me to go back to straightening it and my husband liked it natural. I go with whatever I feel like , natural or straight. I have no problem crossing racial lines when it comes to marriage. But I have a problem when you lose your identity because of it. I am also from a mixed background and I have heard it from all sides their views and beliefs on race and colour. I was told that I am not to stay out too long in the sun. Not to leave my black hair loose because it was not straight. I was made to feel that being black was not acceptable. Many of my friends had hangups about their complexion and hair. I used to wonder why can’t we comfortable with who we are. Yes it took many years to get over these hangups and I realise that I would never let my daughter hear these negatives about black people. When some child told her that he didn’t want any black girls at his party she came home crying and told me. I told her to tell him take a good look at his daddy. My mother told me when I was pregnant with my daughter , that I was going to have an African baby. I told her so what, that she had eight of them. That is why I told many of you to take some self inventory and see what you come up with. We are not perfect but we can change and learn to love ourselves and other alike.


  21. Are we prepared to draw a line?

    Some of us draw the line in our personal lives while accepting the right of others to be different.

    Those of us living in North America tend to be more liberal minded.


  22. smooth chocolate Avatar

    many people will say blacks don’t like themselves but they have to try extra hard to find confidence. from the days of slavery, the whites went all out to show the Africans that they were animals, hideous and inferior. times changes but still people hold the view, especially in this pre-colonial island that the blacker you are, the uglier you are. i am of mixed heritage, (black with indian) and i find that people are fascinated with my hair, when i tell them it is natural they think i am lying. once someone was even offended with me ’cause i told them i was mixed hence my type of hair. i am dark chocolate and love it. i am not ashamed of my black or indian ancestry but bajans seem to think that i should embrace just my black ancestry and forget the indian, i love both. I noticed sadly that women are treated differently according to their skin colour but this is the society we live in and it will not change, it became that way during slavery and it will remain that way for generations. my kids are very light skin, i did not plan it that way (they are black, indian, white ancestry). i have found that people tell me how pretty, (always pretty) they are and i know that but i see black skin pretty kids too and no one tells them that. i have a relative who’s black skin and very beautiful, she is the only person i know of who I have heard many people describing as ‘pretty’. we can’t change the world we live in but we can change some situations. i have found black African women to be extremely beautiful but i have seen too that many people are reluctant to even open their mouths and say how beautiful they are. i understand why a black woman would want to bleach. it is not that she does not like herself but that she believes that if she was lighter, she would be prettier. just like those who believe that if they were smaller, they would be sexier and others who believe if they were darker (tanned) they would be prettier. that’s the world we live in.

  23. smooth chocolate Avatar

    @Truthman Burton | February 14, 2011 at 5:29 PM |

    “…yet we say nothing about whorish-looking young ladies parading on Bridgetown’s main street.//”

    it is statements such as the above that shows just how trained we are in the white man’s world. a white or indian girl parading in Bridgetown’s main street would get many favourable responses. but let a black beauty do it and it is that sh..e from people like truthman, that you would hear echoing all across the nation. i am glad for my heritage only because i live in a world where jackasses exist on a podium string being pulled from the 18th century. Truthman, it is okay to see the beauty in black skin, massa day done and massa too loved the black skin more than the white. read your history books, it’s all there


  24. darker the berry the sweeter the juice
    other races besides blacks wear extensions also, what about the breast enhancements, botox, lashes, eyebrows, females always see the need for self improvement, however you should always never forget your roots and culture, black hair in most instances is usually very coarse and some find it difficult to manage
    i do agree that they are some beautiful dark children out there that more often than none go unnoticed but the hint of a red skin one ohh how cute how pretty this time children arent however what ever creed colour its a blessing


  25. Smooth Chocolate, you great big fool! Did you hear me say anything about colour? What did I say that would make you conclude I do not see beauty in Black skin, but only in white and indian? MORALITY HAS NO COLOUR. It is people with opinions and life choices like yours who constantly nourish the cause, but curse the outcome.

    Let me tell you though that I am proud of, happy and contented with my complexion ….. it’s what God determined for me and gave to me ….. I didn’t make myself, and I don’t behave like I did, neither have I developed and hold any self-esteem issues as a consequence of my naturally beautiful tan.

    A startling number of women (all age groups, but especially the young) in our country have very easily moved to a position where they seem most uninhibited about publicly exhibiting their private parts. The name of the game is FLESH, and all modesty, all sense of decency is lost.

    There are many elements in societal behaviour today that remind me of a tragedy I read about several years ago. It happened in Georgia USA at Stone Mountain, the largest boulder in the world. Atop the mountain, a young man was walking unsuspectingly along, oblivious of the gradual and almost imperceptible downward curvature of the dome-like mountain. Suddenly, he became aware of the fact that he was powerless to retrace his steps to safety. He had gone to the point of no return. Frantically, he cried, “Help! Help!” His piteous plea was to no avail. Horrified spectators saw him hurtle to his death below.

    So where are we going ? We seem to be on a dangerous path and have not recognized it. When will it be too late for us to turn around?


  26. BU deliberately posted an extract from the article which highlights the attitude of Jamaican society to ‘Coffee’ when she had darker skin. Who is disputing the individual right to present a physical appearance how they prefer? Of interest is the reaction of wider society to skin complexion and what does it mean.

  27. The man wiv no name!! Avatar
    The man wiv no name!!

    is funny cause back in d 60s black people used to love themselves, with the afro n ting, so, whahappen?

  28. The man wiv no name!! Avatar
    The man wiv no name!!

    To me, people like Rihanna, Oprah n Michelle Obama should be setting the example but, I doan expec black women to have nuh sense!

  29. The man wiv no name!! Avatar
    The man wiv no name!!

    n, aside from d hair, duh gone back to d powder puff wid a vengance! lol! major job in psychiatry dere for somebody!


  30. smooth chocolate | February 14, 2011 at 9:26 PM |
    … and massa too loved the black skin more than the white…

    And so it is with our stupid Black women of today, who love white skin more than black, jumping at any opportunity to be “slaughtered” by a White man. Black women are allowing themselves to become a passing fad for White men. Investigate our misguided young Black women at university.

  31. The man wiv no name!! Avatar
    The man wiv no name!!

    “I doan expec black women to have nuh sense!” – not to mention RACIAL PRIDE!


  32. I will like to implore all of my beautiful black brothers and sisters, to research melanin. If you didn’t know, melanin is what makes us Black people black. It also does more than that it protects us from harmful U.V rays, and contains a plethora of compounds, minerals and such, any way YOU need to do the research. BTW how many Black people do you see coming down with skin cancer?
    I love my skin even tho I’m not as dark as others, I actually wish I was much darker.


  33. @bajankidd

    What you wrote maybe a fact but it is like stating smoking is bad for your lunges yet people still do it.

    Blacks need to be connected spiritually and historically to who they are and where their roots lie.


  34. What I have discovered from a young child we have been systematically been indoctrinated that white or fair skinned people are superior. Look at the very first books we read and the pictures in them. The toys we played with. I remember my mother bought us Black dolls in the mid sixties. We were living in Trinidad at the time. How I loved my dolly. The neighbours were of all races, black, white, hispanic, syrian, and mixed. I brought my doll all over the neighbourhood with me. My little English friend who wanted her mum to get a doll like mine for her. We spent endless hours playing together with my doll, even though she had her white dolls. She even had her mother plait her hair like mine. When I came to Barbados I was very surprised that there were no Black dolls to be found in the stores and my doll was unique in Barbados. That was in the late sixties. I noticed that in the seventies that the toy shops had only had white dolls of course with long hair. This is how black women learnt that they were not good enough if their skin was not lighter and hair not longer. The books and magazines only catered to the white race. When magazines like Jet and Essence came onto the scene, we were excited. They were so expensive for the average black person that we would read used copies . In the sixties and seventies and early eighties, how many firms would employ a woman with a natural hairdo? If you sported an afro you were considered a radical. Nowadays if you have dreadlocks you are considered a drug user and passed over. As I have said before, take some self inventory and be honest with yourself. We have a long way to go but I feel there is some hope for us.


  35. @David | February 15, 2011 at 2:07 AM |
    “BU deliberately posted an extract from the article which highlights the attitude of Jamaican society to ‘Coffee’ when she had darker skin. Who is disputing the individual right to present a physical appearance how they prefer? Of interest is the reaction of wider society to skin complexion and what does it mean.”
    ****************************
    David, I am not sure if I am reading you correctly, but are your remarks above in answer to my comments about the morality of the situation, with mostly young ladies brazenly exposing their private body parts in public?

    Although the original intent of your article was to gaige the “reaction of wider society to skin complexion and what does it mean,” it wasn’t me who added another dimension to the direction of the discussion. My comments on morality were based on your earlier assertion that : “Despite the fact there is enough evidence to show if Barbados continues on its current path our society will further descend into a MORALESS PIT, [my emphasis] cultural relativism continues to go unchallenged by leaders in civil society.”

    It was you who introduced morals, by also stating in your first paragraph, that….. “The moral degradation of Barbados society becomes more evident when the people and by extension the government seems impotent to act by relieving her [Rihanna]of the Youth Ambassadorship in obvious circumstances.”

    I was merely SUPPORTING your contentions. Besides, if I am reading you correctly, are you suggesting that those “Cave Shepherd young ladies” have no responsibility to present themselves decently in public? For you, it is just a matter of individual right? If so, you are contradicting yourself.


  36. The basis of this article and associated comments is US cultural penetration.

    Malcolm X is a prime example, he is a US import!!

    What exactly is Bajan in all of this?

    Where are our Bajan thinkers on our Bajan heritage?

    I have pointed out that “Black” is a social construct coming out of the US from the 50’s and 60’s.

    What is our heritage which predates this period of cultural penetration and which informs our thinking?

    I believe we have lost it and are no longer able to think for ourselves.

    Our politicians knowingly or unknowingly have seen to that.


  37. For those who would choose to deny the effects of COLONIALIZATION* and the stark legacy of SLAVERY* and its historical ramifications on the Black psyche – the evidence is all around us in the perpetuation of “WHITE” cultural supremacy hinged and shackled on the pinions of “CAPITALISM” – exported, entrenched and etched into the conscientiousness of BLACK* folks everywhere…

    This is NOT* a Bajan thing or an African American thing – neither is it relegated to the domain of 1st world, developed, lesser developed or antiquated societies…

    American imperialist cultural relativism wrapped in the cotton-wool of MEDIA* propaganda has done a job on 99.9% of the world’s populace who in the last [50] years have had access to RADIO*, TV* & now multimedia technology…

    What is inimical to MOST* Black women today is this inability to outrun the predatory nature of psychological socialization which has made them incapable of denouncing the “DOMINANCE” of white cultural indoctrination – in the same way that BLACK* men have not been able to free themselves from the age-old forbidden fruit of “WHITE” flesh which in itself has created in a vicious cycle of “INTRIGUE” between the Black male & the white female and vica versa…

    I will post below the thoughts of a dear friend and a fellow “home-boy” who lives in my former hometown of Philadelphia (who I believe says it beautifully)…


  38. @smooth chocolate | February 14, 2011 at 9:26 PM | @Truthman Burton | February 14, 2011 at 5:29 PM |

    “…yet we say nothing about whorish-looking young ladies parading on Bridgetown’s main street.//”

    it is statements such as the above that shows just how trained we are in the white man’s world. a white or indian girl parading in Bridgetown’s main street would get many favourable responses. but let a black beauty do it and it is that sh..e from people like Truthman, that you would hear echoing all across the nation. i am glad for my heritage only because i live in a world where jackasses exist on a podium string being pulled from the 18th century. Truthman, it is okay to see the beauty in black skin, massa day done and massa too loved the black skin more than the white. read your history books, it’s all there”
    ********************
    Think Smooth Chocolate, Think, because you have entirely missed my point!
    If YOU are oh so passionate about exposure of Black beauty, go one step further than Cave Shepherd. Let your wife, daughters, nieces, aunties, parade on Broad Street, this time without the skimpy panties ….. meaning nothing on below.

    If I were a betting man, I’d bet that ALL of your passion, ALL of your “principled thinking” on this issue, evaporated at the thought of that suggestion.


  39. Interesting, I have always wanted to be darker, I’m what people call red whatever that is (people aren’t red, various shades of browns, pinks, yellows and gold ).

    From primary school people use to always wonder what was my issue, lighter is better and all that jazz. I always felt black, the darker the better was the most beautiful skin tone I have ever seen. It was smooth so beautiful.

    Well I’ve come to terms with being “red”I like my colour because I like how I look, but I still don’t understand what the issue is with being dark with being black?


  40. “Skin for skin” – the immortal words of “LUCIFER” that Fallen Angel*…

    Issues of COLOR*, pigmentation and hue are merely symptomatic of a much more deeper and pervasive problem endemic within a lost, decadent, collapsing world that is frankly on its knees…

    Like in the days of JOB* – when a man’s “skin” is touched by adversity – these menial, frivolous and oftentimes asinine areas become inconsequential…

    The “REAL” issues are still left to one-side, GLOSSED* over as we move on to the next thing (with the attention span of a humming bird)…


  41. The man wiv no name
    LOL. ya got ma cryin. ya bouncin at black women very bad. ‘cordin ta you, we like we is de worse ting dat God evva create man. good ting i kno betta. sum a dese tings is jus fashion fads man, like de weave fa instance. mo managable, dem say. i lite- black wid kinky hair so i doan need de mock hair. i tink dat sum black women ova-do it wid de mock hair but doan kill dem fa dah man.

    Truthman
    Hello my dawlinks. muahhhhhhhh, rite pun dem lipz.

  42. The man wiv no name!! Avatar
    The man wiv no name!!

    Hi Bonny, i doan hate all uh dum jus moas. in fak, my own beautiful gal is black, black, black, n i love her to bits. poor ting still caan leave d powder puf n d false hair alone, no matter how much i beg she, but, in spite uh dah, d devil as gorgeous as anyting n a personality to die for. in fak, i hay waiting fuh she tuh call me now, n i jus caan wait boy! Just that I think the leading-lights like Oprah n ting, should set an example. so disappointed wid dem n the willingness of d mass uh black women to follow suit, so sheeplike, but dah is black women fuh yuh. They think they’re ugly when a lot of the time, they’re absolutely beautiful naturally – jus like my own gal!

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