Amway is the largest, oldest and best known representative of “multi-level marketing” (MLM). It is the most prominent member of the Direct Selling Association. This icon of “direct selling” just announced that it has agreed to pay restitution to consumers and reform costs estimated at over $150 million. The payments are in response to consumer accusations that Amway/Quixtar is operating an illegal pyramid scheme. The settlement is the largest in MLM history.
Source: Pyramid Scheme Alert
Direct Selling is a very familiar and popular pastime practiced by many across the world and Barbados is no exception. Several prominent members in our society and some not so prominent have been accumulating significant wealth over the years by milking what some have always suspected to be a pyramid scheme.
It has come as no surprise to BU to read of a recent financial payment paid by Amway/Quixtar to allegedly quiet accusations by customers that it has been operating an illegal pyramid scheme. Although the matter was not ruled in a court, what other conclusion can one draw if a company felt compelled to offer the largest cash settlement in history for this type of business to its accusers?
Ordinarily consumers are encouraged to follow the legal doctrine of caveat emptor. However when a company like Amway is allowed by the ‘system’ to become a trusted brand, the consumer is left exposed. It is interesting to note that in 1979 a Federal Trade Commission ruled that Amway did not* qualify to be a pyramid scheme. A read of the foregoing link suggest that Amway is ranked by Forbes as one of the largest private companies in the United States and by Deloitte as one of the largest retailers in the world. The fact that Amway has been able to operate under the radar for so long can be explained in the usual way, follow the money!
Amway is ranked as #68 in the 75 top corporate sponsors of Washington politicians, according to the investigative news magazine, Mother Jones. It ranks ahead of food giant Archer Daniels Midland, pharmaceutical behemoth Bristol Myers Squibb and just behind in ranking of Wal-mart, General Motors and oil magnate, Koch Industries.
Laypersons will ask how is this company expected to operate business as usual. BU’s best advice to Barbadians is to follow the doctrine of ‘Let the buyer beware”.





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