Today is World Tourism Day. Despite BU’s concern that we depend on this industry for too much of our economic survival, it appears to be the one significant productive sector we have at the moment. See attached an extract from the in flight British Airways magazine High Life and judge for yourself how our tourism officials are promoting Barbados.
BU will have some more to say about tourism in a later posting.
A good article as always. the only thing missing is a bit about the crane.
DAVID @ BU
WHY ISN’T THE WEBSITE:
NOT UTILIZED MORE ON INTERNATIONAL TV NETWORKS….
Myself and others are still waiting to see it…
TV advertising is costly TB.
indeed very expensive. on the other hand internet advertising isn’t as costly should be used more pro actively.
though if I was the tourism minister I would budget for a super bowl & F1 racing commercials . As it would get the largest audience within the demographics we would want.
I suggest everybody watches ‘SOCIAL MEDIA REVOLUTION’ on YouTube and also a shorter updated version made six months latr.
It is estimated that 60 per cent of televisions in the United States are fitted with devices that eliminate the ‘ads’ between programmes.
Next week (Monday 4th October) – Barbados Business Authority – Tourism MATTERS – the column looks at the TripAdvisor phenomenon which this month went into history by becoming the first travel brand to have more than 40 MILLION uniqiue visitors in one month.
One of our most prominent Barbadian hoteliers recently described in the largest circulation Travel Travel publication, ‘TripAdvisor is sort of a menace… because its hard to get people to go online to post good comments’.
Marketing has changed and if we do not change as well, we are going nowhere!
Here is the Youtube link to which Adrian refers:
DAVID @ BU
I agree that ad blitz are pricey!!!
However David, has our government done a good job of trimming the “fat” from its Missions, Consulates & Embassies abroad – re-targeting those funds into specific niche tourism marketing for BARBADOS as a “DREAM” (which I could TM* that word) holiday & leisure destination ( with its U.S.P) as the distinctive factor which has always set us apart???
Line 5, 2nd [para] correct word – “WISH”…
Freudian finger slip!!!
LOL!!!
Surprise that there has not been more comments about the way the government is managing the tourism product. This evening we listened with interest to Minister David Estwick singing the praises of the tourism sector. He mentioned the GOL airlift from Brazil, increase traffic from Canada and the US which will help to boost economic growth to 2.4% in the next fiscal.
Also listened to Minister Sealy in the news speaking to the increase use of social media going forward. What about the upcoming Barbados Tourism Authority events like the 505 Boat Race, The Round The Island Race in January , Barbados Food, Wine and Rum Festival the ones we are aware of. Then the Minister has been heard to boast of the most ever flights flown by BA from the UK to Barbados to 12 per week.
It seems that Minister of Tourism Richard Sealy has taken over from Michael Lashley as the hardest working Minister…LOL.
last bta facebook update was back in july. good to see that how they use it.
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