The Adrian Loveridge Column–Delivering a Pristine Destination

Adrian Loveridge

Adrian Loveridge

Some years ago we pioneered a concept that was dubbed Tourism Enhancement Month. The simple idea was to persuade our paint manufacturers and suppliers, hardware, equipment rental and landscape companies to extend an extra discount to what was then our 100 plus small hotels during what is traditionally one of the quietest months, September. The objective was to encourage each accommodation provider to upgrade, enhance and generally improve their product offering.

As a guest earlier during the nineteen sixties at what was the original Casuarina Hotel in the St. Lawrence Gap, I think even the owners would admit that it was not particularly made up of architecturally attractive buildings. So what did the general manager do? Bonnie created what were some of the most beautiful gardens to mask the structures. Many guests used to marvel at the vegetation, taking photographs to show their friends, relatives and work colleagues at home.

Certainly from our own personal experience, owning and hands-on managing a small hotel for 27 years, what our regular guests looked for and to a certain extent expect, was to return year and after year to see some form of improvement. Expectations have dramatically changed over the last 20 years. Beautiful bathrooms with rain forest showers, comfortable king size beds with high quality cotton sheets, fluffy towels and bath robes. Most of our visitors have all these at home, so why should they want less on a paid holiday? It is also not always down to spending vast amounts of money. Fresh flowers on the pillows, restaurant tables and in public washrooms, is just one simple example.

So back to the Tourism Enhancement Month this year!

Some suppliers are onboard already. They can see the overall value and while accepting lower profit margins by discounting, volume would increase to offset participation. Hopefully more will join and our cherished visitors will see an improved tourism product by next winter season. The larger hotels of course have the economy of scale and are often able to bypass conventional local buying sources. In rare circumstances some can avoid taxes and duties altogether, while the majority of us are forced to pay. Small accommodation providers do not have the luxury of this option and this is equally true with many other sorts of lodging choices or stand alone restaurants.

This also maybe a project that the recently formed Barbados Tourism Product Authority wish to become involved in, not necessarily from a supportive financial role, but in other ways.

Of course, ultimately it is the individual property owners who will largely benefit economically, but just imagine the difference that could be made if everybody played their part in ensuring we strive for delivering a close-to -pristine destination.

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26 Comments on “The Adrian Loveridge Column–Delivering a Pristine Destination”

  1. David February 1, 2016 at 6:33 PM #


    Sealy highlights new tourism ‘milestone’

    BARBADOS ENJOYED ITS BEST tourism season in decades and yesterday Minister of Tourism Richard Sealy said the island “soared to a new milestone in 2015”. Addressing members of the media and top tourism officials in the private and public sectors, Sealy revealed that 2015 arrival numbers transcended 2007 which previously held the highest… Read More


  2. David February 1, 2016 at 6:41 PM #

    The MoT said many things this morning. He brushed of those questioning the level of spend by reported record level of tourist arrivals. A few months ago an official from Singapore shared with attendees at the Radison Hotel a key metric Singapore uses to measure tourism performance is dollars spend. Stop the posturing Minister and deal with what is a genuine concern.


  3. Hants February 1, 2016 at 9:01 PM #

    @David just be happy that arrivals were up. Next year may not be good.


  4. Colonel Buggy February 1, 2016 at 9:56 PM #

    Pristine ,Sir ? Take your pick.


  5. Bush Tea February 1, 2016 at 10:25 PM #

    @ David
    “…..a key metric Singapore uses to measure tourism performance is dollars spend. ”
    How much do you want to bet that Singapore tourism infrastructure is OWNED by Singaporeans?
    How much that they are managed by Singaporeans?

    Cuh shiite David, if our hotels, all- inclusive plant, tour operators, Restaurants etc are OWNED and managed by foreigners…where the hell did we think that the money earned from tourism will end up?
    Why would funds generated by Butch “paradise Pisser” Stewart’ s Sandals hotel even COME to Barbados in the first place – far less remain here?
    …and then there are all the TAXES we gave away…

    As man! ….If YOU managed Hilton /Sandy Late / Crane …would you bring your money here to be controlled by Stinkliar /’Incoherent’ Worrell and Froon? …or would you send it directly ‘HOME’ to your family / compatriots /REAL friends?

    …so even when tourists can be encouraged to come and enjoy the relative safety of Barbados in an ISIS weary world, the cash benefits are diverted to the domiciles of our absentee owners… like the old sugar plantation days…

    And the jackass politicians scratching their heads trying to correlate the numbers with the spend..?

    As to the other ‘non-performing sectors’ mentioned by the idiot from the Central Bank, where did he think that profits from Massy, the Banking sector, EMERA, Lime etc would be channelled? Church Street…?

    …no wonder he had to grab on to Leroy “leper’ Parris’s stolen $5M….


  6. Samuel Shank February 2, 2016 at 4:35 AM #

    Woud someone tell Adrian Loveridge (AKA PeterMorgan 11) to find something else to occupy himself with instead of writing junk in every publication he can find. Boring rubbish.


  7. chad99999 February 2, 2016 at 6:54 AM #

    Barbados should not be boasting about a mere 570,000 tourists a year. This is less than the number of people who visit Graceland, the Elvis Presley house in a poor, ugly city called Memphis. And the only reason you are getting even this much is because British celebrities like Simon Cowell are invested here and make sure British newspapers feature their vacations with prominent photo spreads of the west coast beaches.
    Then we have all these tiny hotels that never seem to be able to buy anything without a subsidy. Meanwhile the government goes broke building infrastructure for the industry. Something good is wrong.


  8. David February 2, 2016 at 7:01 AM #


    You appreciate Barbados is a 6000 bed 166 Sq mile location?


  9. David February 2, 2016 at 7:15 AM #

    Please also explain why people in a government and NUPW Union many earning degrees are unable to understand what was agreed in 2010. Until the ignoramuses do the rest of the country will have to suffer.


  10. chad99999 February 2, 2016 at 1:04 PM #

    @David Are you kidding? Tiny Hong Kong records 25 million tourist arrivals annually. Aruba, the Maldives, countless other destinations do twice the business Barbados does. The industry is just not well run.


  11. Colonel Buggy February 2, 2016 at 5:59 PM #

    So at long last we have been told that plans for the proposed Sugar Point Cruise Terminal ,has gone up in smoke. Why does this not surprise anyone? And this coming on the heels of the major investor in the Andrews Super Factory project threatening to pull out as Government has not backed up all of its big talk with the promised cash.
    This is a real Arsenal Government . We Gunner do this and we Gunner do that.


  12. lawson February 2, 2016 at 9:45 PM # government so true


  13. Bush Tea February 2, 2016 at 9:56 PM #

    @ Colonel Buggy
    Were we told how much had been spent on the ‘proposed’ Sugar Point facility in technical plans, consultants, design, legal work etc?
    You may well find out that everything has gone EXACTLY to plan…


  14. Colonel Buggy February 2, 2016 at 10:49 PM #

    We see that Ronald Jones has started work on the new Nursery School at Gemswick. I wonder who is the contractor?


  15. David February 3, 2016 at 3:08 AM #


    ‘10,000 to go home’ | Barbados Today


  16. lawson February 3, 2016 at 7:29 AM #

    I was wondering how long it would be before there would be Shanique Myrie copycats. Fortunately Canada is not a part to the treaty of chimychanga . In this day and age , your past is only a touch screen away. So druggies beware Canada is on the alert, for smugglers from Barbados and if you are thinking about it you have to remember two things
    bajan drug trafficker cavity searches are from the neck up and Trudeau doesn’t like competition


  17. Due Diligence February 3, 2016 at 12:50 PM #

    Happy Days are here again

    Tourism to create 4,500 jobs – Sealy

    Added by Emmanuel Joseph on February 2, 2016.

    Thousands of new jobs are to be created this year and investors are expected to spend $1.5 billion on hotel properties, Minister of Tourism and International Transport Richard Sealy revealed today.

    Sealy said at a press conference this morning, called to discuss the tourism sector’s performance in 2015 and projections for this year, that 4,500 permanent jobs will be generated as a result of several new projects and the rejuvenation of some old properties.

    He said he expected “2016 to be significantly enhanced” by the opening of the 138-room all-inclusive Sugar Bay Hotel – formerly Amarylis Beach Resort – which went through a $10 million refurbishment, as well as the Sands – formerly Sandy Bay – which was purchased by a group led by Peter Odle, the owner of Mango Bay Hotel.

    “That is supposed to be on stream in time for winter,” revealed Sealy.

    The Minister of Tourism added that Sandals was also expected to spend US$200 million on an additional 220 rooms – expanding the current property to 500 rooms – and would employ another 600 workers.

    “They currently employ 600 persons, so they will employ 1,200 people at the Sandals property. They are also preparing to break ground on the former Almond Beach Village property. That will be branded as the Sandals Beaches . . . a family resort; and we expect US$200 million to be spent there and 1,000 people to see employment,” Sealy revealed.

    He added that work would commence on Sam Lord’s Castle by Wyndham by the second quarter of this year, which will add 450 rooms to the hotel stock, while the 130-room Carlisle Bay Hyatt would cost US$100 million.

    “So we figure once we can complete, that’s about $1.5 billion Barbados in investment; we can create 4,500 jobs and of course visitor receipts will go up by over US$500 million.”


  18. David February 3, 2016 at 12:56 PM #


    This should scare Bajans, a true one legged economy.


  19. Hants February 3, 2016 at 3:38 PM #

    The tourism industry continues to boom with three luxury cruise liners which docked at on Tuesday, bringing with them close to 9000 visitors.

    Yes David Bajans should be a little scared.


  20. Adrian Loveridge February 3, 2016 at 4:14 PM #

    I am surprised with either the misinformation or misreporting. ‘Sealy said the sector contributed $133 million to the islands Gross Domesteic Product (GDP) in 2015’
    With 592,302 long stay visitors alone thats an average spend of just $224.54 per person.
    Surely that cannot be right? Or are ALL the hotels keeping their revenue offshore now, rather than just one.


  21. millertheanunnaki February 3, 2016 at 5:17 PM #

    @ Adrian Loveridge February 3, 2016 at 4:14 PM
    “With 592,302 long stay visitors alone thats an average spend of just $224.54 per person.
    Surely that cannot be right? Or are ALL the hotels keeping their revenue offshore now, rather than just one.”

    Adrian, you are too smart for your own “white” good.
    The other “black” so-called journalists and other ‘esteemed’ commentators on economic matters just don’t possess the ‘savoir faire’ in exposing the MoT for what he is. A convincing bull-shitter and a purveyor of lies and statistical manipulation and propaganda designed only to convince the stupid ass Bajans. If tourism is contributing so much to the economy why are foreign reserves lower in a period of lower imports and falling oil prices?

    That mutt of a MoT is the same person who just only 2 years ago was extolling the expected benefits to the economy when the Sugar Point Cruise terminal come on stream in mid 2014 and the Four Seasons project is restarted since investors in their tens were queuing up outside the MoF’s office to take the project off the Government’s hands.


  22. David February 3, 2016 at 5:51 PM #


    We need the analysis i.e. spend distribution don’t we?


  23. Vincent Haynes February 3, 2016 at 6:57 PM #

    David February 3, 2016 at 5:51 PM #

    I thought Mascoll had done an overview along those lines,which showed the discrepancy that can only be answered by the majority of the spend remaining ofshore in the hands of the foreign owners.

    Tourism should always be in the hands of those domiciled her with B&Bs and mom&pop operations which AIRBnb would be too happy to facilitate.

    We need to stop running behind tourism and look to IT,Ag&Manufacturing


  24. Due Diligence February 3, 2016 at 6:58 PM #


    Your timing s off a bit – it was actually over 3 years ago that the MoT was extolling the expected benefits to the economy when the Sugar Point Cruise terminal come on stream.

    This is from the very impressive Sugar Point website published in October 2012, at:


    Welcome to Sugar Point Barbados, the latest and certainly the newest standard for cruise facilities in the Western Hemisphere. Sugar Point will be where it’s at: welcoming, appealing, entertaining, full of retail options including celebrity brands, offering you a taste of Barbados – food, craft, personalities.

    The Government of Barbados has vested full confidence in Barbados Port Inc., along with its investment group, to spearhead the development of this facility. While Sugar Point will cater to the cruise passenger, one and a half million per year once the facility is in full swing, it will also cater to a full range of users, including five hundred thousand plus land based tourists, and over two hundred and fifty thousand Barbadians who will be encouraged to regularly sample the Sugar Point brand.

    So, if you are a tourist to the island, a cruise passenger for the day, here on business, on a long vacation or short stay, don’t miss the opportunity to experience Sugar Point. And if you are interested in investing in Barbados’ future,

    I certainly invite you to explore every opportunity to make Sugar Point part of your investment portfolio.

    Barbados offers you Sugar Point, taking us now into the future.

    Hon. Richard Sealy
    Minister of Tourism and International Transport

    This from a September 2012 GIS release……..

    Sugar Point Cruise Development Officially Launched Last Friday
    Published on September 10, 2012 by Julia Rawlins-Bentham

    The face of cruise tourism is about to change in Barbados as Government moves a step closer to realising the Sugar Point Cruise Development.

    Plans for the new multi-million dollar facility were unveiled last Friday by Minister of International Business and International Transport, George Hutson, during a press conference at Hilton Barbados.

    The project will be executed in two phases, with the first phase projected to cost $300 million and span over the next two years. Mr. Hutson said that phase of the project would involve the reclamation of 15 acres of waterfront land on which 100,000 square feet of commercial activity would be built; the installation of underground infrastructure, such as electrical cables and water mains; the construction of two cruise piers; the arrival and departure facilities; and the start of the build-out of shops and parking spaces…………………..


  25. chad99999 February 4, 2016 at 1:43 PM #

    Can we get better sourcing on some of the statistics presented here? For example, Sandals is proposing to add 200 rooms at a cost of $200 million? That’s $1 million per room? Really? Doesn’t a hotel room cost about $100,000?


  26. lawson February 5, 2016 at 5:38 PM #

    That’s 200000000 Jamaican Dollars


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