The Adrian Loveridge Column – Tourism Musings

Adrian Loveridge

Adrian Loveridge

Regular readers of this column will know I am a strong advocate of fostering smart partnerships. Almost always they achieve a win-win situation for all involved and frequently make things happen that may not if the individual entities did not fully co-operate to achieve a big picture objective.


JetBlue as a minority partner, plan to join MCR Development and the New York and New Jersey Port Authority to transform the former iconic TWA Flight Center into a 505 room ‘boutique’ hotel. From JetBlue’s perspective, it appears to be a marriage made in heaven, providing rooms for air crew (the airlines own and others), transiting passengers requiring overnight accommodation and the proximity advantage of being adjacent to their Terminal 5 – the only hotel located actually within the JFK airport compound.

While few can doubt the success of JetBlue, MCR Development LLC is no stranger to the hospitality business as the 7th largest hotel owner-operator in the USA with an impressive US$2 billion portfolio of 87 premium-branded hotels totalling over 10,000 rooms, across 23 states, including the beautifully restored historic New York City landmark High Line property. Many of their hotels carry Marriott or Hilton various brands, so this again could play a substantial part in the marketing of this particular airport location.

Sadly the Finnish born American architect, Eero Saarinen, never witnessed the official opening of the TWA Flight Center in May 1962 having tragically died of a brain tumor at the tender age of 51, the year before. It was though, considered one of his greatest works, even evoking its own unique style called ‘neofuturistic’.

As I understand it, the former Trans World Airlines check-in will become the check-in for the new hotel during a quoted US$265 million transformation which will also include 40,000 square feet of meeting space. A 10,000 square feet observation deck and a museum dedicated to the TWA Jet Age. Scheduled completion is for 2018.

Changing the subject, I sometimes wonder about certain elements of our private sector. You would think at a time of great challenges, services and suppliers would be biting your hands off for business to ensure viability and to maintain employment. Our 2016 re-DISCOVER Lunch voucher will shortly be printed and to ensure total transparency for the sponsors we put the specification and requirement out to solicit quotes. Bearing in mind this one job will attract a five figure invoice amount we approached a number of the leading colour printers on Barbados. Our tried and tested one responded within two days, the second within four, the third we are still waiting and the other two didn’t even acknowledge our email.

And in our experience this is not an isolated occasion. We frequently battle with all kinds of other suppliers to meet promised delivery dates. Telecommunications are still one of our biggest headaches, incredibly slow internet speeds, frequent disruptions and loss of service with perhaps the ultimate time wasting award going to Cable and Wireless, Lime, Flow or whatever name they eventually decide on, for the unilateral migration of  email from Caribsurf. I urge every manager in that organisation to become a customer for a day and personally witness the level of frustration.

If only some of those millions spent on re-branding would have instead been invested in improving customer service.

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9 Comments on “The Adrian Loveridge Column – Tourism Musings”

  1. David September 30, 2015 at 3:18 AM #

    10 beast Barbados hotels according to TripAdvisor:


  2. David September 30, 2015 at 3:21 AM #

    What is the rating criteria again?


  3. Artaxerxes September 30, 2015 at 8:11 AM #

    It’s interesting to note that Prime Minister of Grenada, Dr. Keith Mitchell is demanding the immediate reinstatement of Phil Simmons as Coach of the West Indies cricket team.

    Mitchell and Dr. Ralph Gonsalves of St. Vincent seem to be very supportive of West Indies cricket and by extension regional integration, since both prime ministers come out to speak passionately on both subjects.

    People such as Mitchell are self serving hypocrites who are more concerned with self interest than anything else. When the WICB hosts cricket teams from the other countries or the regional tournaments, ALL the Caribbean territories are always vying have the WICB schedule matches at their cricket venues. They would want people to visit their island, not only to enjoy the cricket, but to partake of whatever tourism product they have to offer, so the island is able to reap the financial benefits of the tours. Grenada is no exception.

    In the absence of a regional ferry service what other method could be used to facilitate inter-regional travel at this level, unless we use LIAT?

    Mitchell should demonstrate a similar passion as he has for cricket, by investing in LIAT, and Gonsalves should use some of his passion to convince Mitchell to invest in the airline.


  4. Due Diligence September 30, 2015 at 8:22 AM #


    Have a look at the link to Trip Advisor.

    The fifth property from the top is Almond Beach Village.

    Pretty good ratings/comments for a property being managed on a temporary basis pending demolition.


  5. David September 30, 2015 at 9:08 AM #


    Have you visited Almond? It is a dump.


  6. Due Diligence September 30, 2015 at 7:44 PM #


    Last time I was there is four or five years ago, when it was still Almond – it was not a dump before government bought it.


  7. Hants October 3, 2015 at 3:57 PM #

    “An American cruise passenger who had cannabis while on board the ship in the Bridgetown Port took a detour yesterday.
    Instead of cruising, Christopher James Sarette, 31, will be spending a month here at HMP Dodds. Even if he had come up with the fines, the ship had already sailed.”

    So this Amurcan will get a month vacation in Barbados at taxpayer’s expense for smoking weed on Board a ship. Will he then be flown home to the USA at Bajan taxpayers expense?


  8. Hants October 3, 2015 at 4:28 PM #

    “A 19-MEMBER DELEGATION of key tourism officials is set to visit the Hainan Province in the People’s Republic of China later this month, to attend a Bilateral Tourism Management Seminar”


  9. Due Diligence October 3, 2015 at 6:13 PM #


    Amazing – 19 members – Bilateral Tourism Management Seminar

    Bilateral suggests the Seminar is Barbados/China only.

    Seems to me that only recently it was reported that Chinese were coming to Barbados to learn bast practices.

    Barbadians are concerned that the Brazilians are taking over a beer maker.

    They aint seen nothin yet.


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