The Telegraph Newspaper in the UK has an article called “Barbados visitors get ‘free’ spending money”.
Basically it states that the Barbados Tourism Authority (BTA) is giving vouchers for USD$150 – $ 200 person for stays up to Dec 21 to try to break the downward trend in arrivals to the island from this very important market. The idea is good as the money is spent in Barbados and thus does not affect the foreign reserves but there are two areas that should be considered.
1)The period is too short. The UK is traditionally not a short booking market. However, this will work if consumer advertising is put behind it to
entice those who can no longer go to Egypt and other Middle East areas due to the political problems. These vouchers should be available to all
local services – restaurants, car hire, tourism ancillary services etc.
2)Open this initiative to all markets to bolster winter. This should be offered for all arrivals from Jan 1 to the week before Easter. Well promoted, this should produce a bumper winter.
Put a catchy name to it, create a logo, graphics and short text and encourage all hotels, services and tour partners worldwide to add it to their websites.
The blogmaster invites you to join the discussion.