Submitted by Andrew Nehaul
Imagine my welcome surprise to go into the Systembolaget in Sweden (Liquor store) today to find Banks beer on the shelf. This welcome was not long lived when I read on the bottle “Caribbean Lager”, in fact practically nowhere could one find the word BARBADOS or that it came from the great island of Barbados.
The only reference to this was at the back in small print where it said Banks Holdings (Barbados) Ltd. Does Banks think that they will capture more market share by using the words Caribbean instead of Barbados?