Well! What has happened?
Here we are almost at the end of 2007 and not only have intra Caribbean airfares climbed to the highest ever recorded, but travel within the region has fallen dramatically by an estimated 30 per cent. LIAT’s response is to cancel a number of flights, rather than making it more affordable to travel, and one is left to ponder exactly what benefits the ordinary Caribbean taxpayer has reaped from the millions of dollars in subsidies the airline has received. According to the Barbados Statistical Service, we lost a total of 11,928 Trinidad and Tobago and other CariCom long stay visitors during the first six months of 2007 alone.
Up until the merger of LIAT and Caribbean Star, the Caribbean represented Barbados’s third largest market for long stay visitors. Not only did Intra Caribbean travel supply a lifeline for many of our smaller hotels but even more important that that, it filled rooms during the critical summer months, when we most needed the business. A loss of nearly 12,000 visitors based on average stay and spend represents nearly $30 million in tourism earnings. And what we have to take into account is that this happened during a period that we were hosting the Cricket World Cup when additional intra regional traffic was generated.
What if anything has been the net benefits to the travelling public from the merger?
It is difficult to identify any!
Historically highest airfares!
Reduced traveller’s choice!
A grossly overstaffed airline operating from an illogical base!
Is this really the legacy benefit we were looking for?
Adrian Loveridge





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