Sainsbury’s in the UK currently have a campaign supported by full page colour ‘ads’ in publications like The Times, where they are giving away 1 million Philips Energy Saving light bulbs. You can see some of the media coverage simply by entering Sainsbury’s Make the Difference into GOOGLE news search.
In the current climate of very high electricity costs it just seems like such a simple way to encourage people to save energy. I am still surprised by the number of buildings I see (including Government ones) who have chosen not to purchase or replace traditional light bulbs with lower energy alternatives.
I am not suggesting SuperCentre just distributes free lower energy bubs, but is there a way it could be aligned with a special promotion, where is a customer spends say $100 they get a LEB free? I thought the Sainsbury’s idea was an excellent example of a responsible corporate response to a mounting concern over the cost of living.
I know you and SuperCentre think along the same lines and I hope that you may consider such an initiative.
Peach and Quiet
25 October 2007
Why don’t YOU spend your own money and give every Bajan home and building free energy saving light bulbs, you stupid white clown?
I wish Supercentre would just tell its staff (especially in Holetown)to give customers a 60 watt smile now and again.