Tag Archives: Adrian Loveridge

The Adrian Loveridge Column – Cashback Can Benefit the Tourism Product

The recent decision of one of our banks to increase the cashback percentage on the purchase of groceries and petroleum products to 4 percent for those selecting to pay by a certain branded credit card raises several opportunities. It is not always easy for the layman to understand the logic of marketing strategies of some of our financial institutions. A

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The Adrian Loveridge Column – Working Harder to Encourage Greater Tourist Interaction in the Bridgetown Area

Frankly I have always felt that it is essential for so many reasons to involve all sectors of the economy, large and small, in the business of tourism. In an interesting experiment the Tourism Foundation, 100 market traders at the Montego Bay Harbour Street Craft Market, have received business training and guidance on what types of products visitors are looking

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Local Businesses Must Up Their Game!

From a tourism perspective and many other sectors, it is almost impossible to comprehend how so many businesses seem to think they can trade to an optimal degree without maintaining a fully functioning and up-to-date website and/or Facebook page. Also surprising is the number of local companies who take to the air via radio or in print with ‘ads’ promoting

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