BTA Marketing Executive In Western Canada Cut Despite Potential Of Market

Adrian Loveridge – Hotel Owner

In a recent newspaper article entitled ‘Tourism Hope from Canada’ written by Gercine Carter, the outgoing Canadian High Commissioner for Barbados, Ruth Archibald, commented that she thought ‘there is lots of opportunity for continued growth’ out of that market. Many of us would agree with her, especially when she ‘suggested that there was even more room for expansion in Western Canada’. I immediately thought of my early travel industry years, almost four decades ago in Winnipeg, having been there partially during the pioneering days of Wardair.

In 1984, William Canning, directed what I consider a truly inspirational documentary for the National Film Board of Canada, called simply, Max Ward. Part of it was shot in Barbados and if you get the opportunity to view the programme, please note particularly the Merrymen, Plantation dancers and an interview with the late Sir Harold St. John. What it graphically brought back, was all that time ago, is that we had truly visionary leaders in this industry and how the decisions that they bravely took, changed our lives forever. Max, along with a rare breed of innovative aviation entrepreneurs like Sir Freddy Laker, fought long and hard for airline deregulation and when it finally came about, nothing would be quite the same in tourism ever again.

See related links to show tourism arrivals down 12% despite of Crop Over:

Continue reading