Adrian Loveridge

‘Tourism for Present and Future Generations’ is the publicized mission statement for the start of Tourism Week 2017 this week.

Despite this country being among the earliest pioneers of tourism within the region, after five decades in the industry, I sometime wonder if ‘we’ collectively have lived up to the role models required to inspire the younger generations to come. Have we really given sufficient encouragement and support to ensure they bring a new dimension and dynamism to the sector?

At the time, I silently questioned the logic, potentially increased costs and possible duplication in forming two new, but separately functioning and product national agencies. In hindsight, it appears to have worked very well. Of course, it is often down to the people who lead and their ability to motivate those around them.

No one can reasonably question that the Barbados Tourism Product Authority has been incredibly proactive and has made substantial efforts to involve every sector of tourism and the communities they operate in.

This Thursday they will host the Tourism Career Showcase between 10am and 7pm at the Lloyd Erskine Sandiford Centre. Entrance is free and I encourage all those even vaguely considering a career in tourism to visit and interact with the diverse industry partners slated to be in attendence.

From my own personal experience, I cannot imagine another career which would have allowed me to visit and work in over 70 countries globally and meet some of the most interesting people on the planet, including Presidents, Prime Minister, other Ministers of Government, bestseller authors, scientists, architects, film stars, musicians, life saving surgeons and a myriad of achievers.

Plus a proven ability in tourism allows almost unlimited geographical employment opportunities worldwide. We moan occasionally about foreign chefs coming to work on our shores, but this is part of the critical experience process. In fairness, a Barbadian chef working overseas and returning with additional skills, will do more than most can imagine, to enhance our product offerings and make our destination more attractive both locally and internationally.

Over the years, I have never said no to requests by aspiring hospitality college or university students wanting to share my experiences. Not for a second, because I believe I have all the solutions. That simply would not be true, but more to repay the kindness and advice I was freely given in my early days. I have enormous pride that one of those students went on to become the Chief Executive Officer of our largest hotel group and have taken, through his acquired skills, that company to the next level.

Ultimately for those even considering a career in tourism, it is about human interaction and the ability to communicate with people, whether guests or fellow employees. If you don’t like your fellow ‘man’ and genuinely want to do all you can to ensure they have a holiday of a lifetime and wish to return to our island year after year, then I strongly suggest you chose another profession.

Hopefully we will see you at LESC this Thursday.

28 responses to “The Adrian Loveridge Column–“Tourism for Present and Future””


  1. Ottawa has held an event all summer long to celebrate our 150 anniversary (ottawa meets the world) many countries would show off the things that make them special all in an attempt to lure the ever elusive tourist or investment dollar and to give people a taste of the culture new canadians have brought with them.
    All politics aside your prime minister was the only head of state that has come to the event He was very accessible showed that Barbados is open for business, friendly and welcoming .Some of the best singers on the island got on the barbados train and did a great job of showcasing the islands talent. I have always been critical of the tourist authority for not pressing canada’s market but credit where credit is due they did a great job. With a new winter season fast approaching the timing was perfect as a lot of ottawans are seniors looking for heat in the cold months.
    I was very impressed with the minute of silence for the other carribean islands devastated by the hurricanes showing that you are many islands but one people nice.


  2. Adrian is offering familiar polite platitudes in this column. They cannot be taken seriously.

    Does anyone think Butch Stewart “likes his fellow man” and is in the tourist business to make sure all his guests have a good time?

    No. He is in the business to make money for himself, and in order to make money, he tries to help his guests out if he can. But at the end of the day it’s all about him.

    We should be honest about how capitalism works. I am a great fan of Sandals BTW.

  3. peterlawrencethompson Avatar
    peterlawrencethompson

    @Chad99999,
    I’m glad that you have a bit more realistic notion of capitalism than Adrian appears to, but it seems you left off the last few clauses of that explanatory sentence: “He is in the business to make money for himself, and in order to make money, he tries to help his guests out if he can…” but he will almost always corrupt and cheat the host jurisdiction where he establishes his hotels, and pollute the host environment, because this is how he makes his money.


  4. PLT

    Sandals cannot pollute the (coastal) environment unless the Government looks the other way, because there are many laws on the books to protect our coastal zone resources. If the Government is corrupt or incompetent, that is our fault.

    Sandals is not cheating Barbados because it spends most of the revenues from its local properties right here, paying wages and salaries to its local employees, paying for electricity and fuel, and paying for fresh food.

  5. peterlawrencethompson Avatar
    peterlawrencethompson

    Yes Chad99999, “the Government is corrupt [… and] incompetent, that is our fault.”


  6. ‘paying for fresh food’ – Remember when James Paul boasted that Sandals buy 1,000lbs of local produce per week. That’s 4 ounces per guest per day if they are full before you feed a single staff member. The average American eats 7 lbs of food per day. Check the facts…


  7. The Town & Country Planning Department is being asked to explain why it did not advise the proprietors of a small property on the south coast about a beach renovation project

    https://www.barbadostoday.bb/2017/09/25/not-right-6/


  8. “…………… and I encourage all those even vaguely considering a career in tourism to visit and interact with the diverse industry partners slated to be in attendance.”

    ++++++++++++++++++++++++

    How can Barbadians who graduated from BCC’s Pom Marine and UWI with qualifications such as “International Tourism Management,” “Hospitality & Tourism Management,” or “Tourism Management,”………..

    ……………be “encouraged to vaguely consider a career in tourism,” when the owners/managers of hotels in this island seem to believe Barbadians are qualified only for jobs as front desk clerks, concierge, pool & beach attendants, security guards, gardeners, housekeepers and bellmen?

    Each time Sandy Lane Hotel advertises a job vacancy for any management position, they can NEVER receive SUITABLE APPLICATIONS and must ALWAYS “bring in” a non-national for the position.

    And this is fast becoming a trend with the other hotels as well.


  9. Ask yourself exactly how many non-nationals Sandy Lane employ? Elegant Hotels have over 900 staff members and their CEO recently stated only 2 are non-nationals. Check your facts and no more FAKE news please!


  10. Go, Adrian!!!


  11. Hants,
    That development should have been revealed in the conveyancing. The buyer’s attorney is at fault. If the information was withheld by the T&CP, then they are liable in law.


  12. @ Hal Austin,

    Nobody is buying or selling.

    “The Town & Country Planning Department is being asked to explain why it did not advise the proprietors of a small property on the south coast about a beach renovation project, undertaken by Ocean Hotel Groups, the owners of Sea Breeze Hotel.”

    “a beach renovation project,”


  13. You are just being a POMPOUS JACKASS and it’s clear COMPREHENSION is not one of your strong points.

    I specifically wrote: “Each time Sandy Lane Hotel advertises a job vacancy for ANY MANAGEMENT POSITION, they can NEVER receive SUITABLE APPLICATIONS and must ALWAYS “bring in” a non-national for the position.”

    You should ask yourself what part about “ANY MANAGEMENT POSITION” has to do with over 900 people being employed at Sandy Lane.

    The records are there to support my claim.

    Each time Sandy Lane advertises ANY MANAGEMENT POSITION, they subsequently advertise for a work permit to “bring a non-national.”

    “Fake news,” shiite!!!!


  14. Sandals BARBADOS ad on CNN a few minutes ago.

    Guess Barbados will benefit from the reduced competition.


  15. In light of the decimation of service based economies in the Caribbean caused by monster hurricanes, interesting view coming from Minister Sealy. A case of not learning by the obvious?

    https://www.stabroeknews.com/2017/business/09/29/barbados-sticking-with-tourism-driven-services-economy/


  16. The Town & Country Planning Department is being asked to explain why it did not advise the proprietors of a small property on the south coast about a beach renovation project

    Hants: The T&C should have notified every property owner impacted by the renovation of the application, and invited any objections. Permission just cannot be given and work started without neighbouring property owners being notified.
    If my neighbours want to do any external property work I am formally notified by the council and, more often than not, agents who scrutinise development applications notify me (and other neighbours)..


  17. Go Artax!!!

    But…
    Tourism is the ultimate form of organised prostitution.

    Like the Bush Hill variety, it appears to be ‘prosperous’ in the initial stages – when the country is young, clean and fresh. But it ALSO attracts the most vile, antisocial, selfish and albino-centric types, whose love is solely for THEMSELVES, and who exploit the innocence, sweetness, and freshness of the victims….to its death.

    In short order, “young, clean, pretty, and fresh” becomes “nasty-looking, diseased, broke and unattractive” ….. with ZERO future prospects – because nobody wants to associate with an old whore.

    Those of us with albino-centric dispositions (and particularly those who OPERATE brothels) will no doubt continue to squeeze every last drop from the old ‘ho’ – until the bitter end, …BUT enlightened and CARING onlookers will continue to advise young, clean and fresh talents NOT to see the sale of personal assets as a livelihood, but instead, by hard WORK and CREATIVITY, to develop community-centric products and services which are able to sustain a decent, honourable and lifelong livelihood that leads to a life of honour and personal growth.

    Tourism shiite!!!


  18. Does David not understand that Barbados has so far hit the jackpot with a services-based economy?

    Would he prefer the lower wages amd boom- bust cycles of manufacturing and agriculture?


  19. Bush Tea September 29, 2017 at 8:05 AM #

    “In short order, “young, clean, pretty, and fresh” becomes “nasty-looking, diseased, broke and unattractive” ….. with ZERO future prospects – because nobody wants to associate with an old whore.”

    “………. but instead, by hard WORK and CREATIVITY, to develop community-centric products and services which are able to sustain a decent, honourable and lifelong livelihood that leads to a life of honour and personal growth.”

    Bushie

    Excellent contribution………… a brilliant use of “analogies.”

    Successive governments have been trying to transform the “old whore” (tourism) into the days when it was “young, clean, pretty and fresh,” hoping to realize similar “prosperity” that was earned “in the initial stages.”

    We are still using the same “old tricks” to attract new clients………….. and it’s about time we put an end to the “green monkey” and “Mother Sally.” In my opinion, those characters are degrading black people, similarly to the “blackface minstrels” that were popular in the 19th century.

    But, Bushie……….even “those who OPERATE brothels” have become innovative…….. they moved away from “bringing in” Santo Domingo or Guyanese women and are looking towards the “lucrative” Jamaican market.


  20. The idea that Third World tourism is a form of oeganized prostitution is a tired myth that will not die.

    There are entire books devoted to demonstrating how foolish the thinking behind the myth is. Much of that thinking is burdened by the inferiority complexes and insecurities of Third World “natives”.

    Get over yourselves and relate to white people as people.


  21. “Much of that thinking is burdened by the inferiority complexes and insecurities of Third World “natives”.”
    +++++++++++++++

    An interesting comment about “inferiority complexes and insecurities”…………. especially coming from someone who often rates himself as being “intellectually superior” than other contributors to this forum.

    However, there is a condition known as “superiority complex,” which is described as a subconscious neurotic (psychological) mechanism of compensation developed by an individual as a result of FEELINGS of INFERIORITY and FAILURE.

    Or when the individual has an INFLATED estimate of his/her own MERIT…………. usually manifested in arrogance.

    ………… describes the chap perfectly.

    He needs to get over himself and relate to ALL people as people.


  22. There is nothing with improving tourism.

    There is nothing wrong with improving the facilitation of International business.

    There is something wrong with making these two industries the lynch pin of economic

    development and refusing to develop a variety of industries and businesses.


  23. Art

    The idea that “arrogant” people and people with “superiority complexes” are really insecure people is an idea rooted in discredited Freudian psychology.

    We are not all the same. Some people are superior thinkers or superior doers. Some people are better educated. Should they all pretend otherwise (i.e., become fake people) in order to spare the feelings of the man-in-the-street?

    At the time I was growing up in the Caribbean — many years ago — the greatest value was placed on being straightforward. Being transparent even if it got you into trouble. I’m not going to pretend I’m a poor, humble, uneducated, know-nothing just to make you feel important.


  24. “I’m not going to pretend I’m a poor, humble, uneducated, know-nothing just to make you feel important.”

    RUBBISH!!!!!

    Far from it, my friend……………you’re pretending “just to make YOURSELF feel important.”

    And since there isn’t any way anyone in this forum can PROVE that you’re as educated as you boast you are, (or any other anonymous contributor, including me), we don’t have any other choice but to interpret your “self aggrandizement” as “the action or process of promoting oneself as being powerful or important.”

    There are other contributors to this forum, such as “Bush Tea,” “de pedantic Dribbler,” “Miller” or “Frustrated Businessman,” who have demonstrated by the construct of their contributions that they are intellectuals. And unlike you, they don’t have to boast to reassure themselves, because their contributions “accentuate” their “intellectual capacities.”

    However, many of your contributions read as though they were copied “word for word” from a text book. Plagiarism??????

    It’s okay to be “self confident,” but you take it to another level, which comes over as annoying and rude.

    Perhaps by now you should have realized that there isn’t anyone in this forum who takes you seriously.

    That must really hurt your ego.

    Just make your contributions and cease the childish boasting.


  25. Art

    If you think Dribbler et al are intellectuals, you are a moron.

    As for my alleged “plagiarism”, why don’t you figure out how I can plagiarize material on all kinds of subjects within minutes.

    As I’ve said before, West Indians like you are accurately described in Terrence Farrell’s book, “We Like It So?”. Perhaps you should see if you can find a copy in the library.


  26. There you go………… “true to form.”

    I agree with you………….. I am definitely a moron……………..

    ……….. “If I think Dribbler et al (YOU included) are intellectuals.”

    But why would you want to “trade words” with a moron?………….. hmmmmmm………. it say a lot about you.

    “How can you plagiarize material on all kinds of subjects within minutes?”………Perhaps “Google” is your friend, it’s a handy tool for the “wanna be.”

    And West Indians like you are accurately described in Otto F. Kernberg’s book: “Borderline Conditions and Pathological Narcissism.”

    “Perhaps you should see if you can find a copy” on the waiting room table in your psychiatrist’s office (or ask the receptionist).

    Hahahahaha

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