Adrian Loveridge
Adrian Loveridge

I can only recall three or four Christmas’s in the last fifty years being involved in tourism that I have not actually been working over the festive period. It goes with the job and around this time those who are not meaningfully employed in the industry should spare a thought for all the persons that cannot celebrate, what in many cases is special family time.

As a tour operator in the United Kingdom for over a decade, Christmas and New Year were always very busy times for us and the choice of hotel and location were critical factors in the holidays being successful or not. As most of our clients were British, we learnt very early in our business that you should never try and replicate a ‘typical’ Christmas overseas. Paris was always our best selling destination and over a particular Christmas we chose one out of several hotels that our company used in the French capital, a property in a lovely suburb to the west of the city at Bougival. The owner was a big tennis fan and personal friend of the famous Ivan Lendl, so he named this singular hotel and several others after the world renowned club located in California at Forest Hills.

A few weeks before the arrival of the group, we sat down with the hotel’s General Manager and Head Chef to discuss a suitable menu for Christmas day. The French probably eat as much turkey as the Brits do, so there was not a problem there. Shrimp cocktail as a starter seemed an impartial choice and then we came to dessert. We suggested Christmas pudding and immediately the clearly quizzically chef stated ‘qu’ est ce que (what is) Christmas pudding?’ After spending what seemed like an eternity trying to explain the contents and appearance, we finally gave up and instead suggested that we purchase in the UK and transport a few suitable puddings to the hotel with another group the week before, which we bought from the highly respected Marks and Spencer.

The starter and main course soon were served and quickly devoured, lubricated by excellent French wines. Then, in came the dessert which was amazingly served to almost everyone at once. The resulting sound was almost overwhelming and the Head Chef literally ran out from the kitchen to see exactly what was going on. It was stone cold and I will always remember the chef’s response, ‘well you didn’t tell us that you had to cook them’. Of course, he was right, we had not told them.

Fortunately, everyone present took it in good heart, perhaps helped by the flowing wine and it became the talking point of the day, repeating it time-after-time as if it was a scene out of the famous, but sadly short lived television series, Fawlty Towers.

We never made the same mistake again and went on to build what many still regard as one of the best English small tour operators of modern history.

If, while reading this column, you are working, sustaining our tourism industry over the peak and economically critical holiday season, thank you for your sacrifice. We all indeed owe you our debt of gratitude.

60 responses to “The Adrian Loveridge Column – Thank You Hotel Workers Everywhere”


  1. Sandals is expanding — additional properties planned for Jamaica, St. Lucia and Tobago; plus an expansion underway in Barbados.

    Yet Adrian and others have described their resorts as poorly managed and disappointing to many tourists.

    How can both these things be true at the same time?


  2. Chad99999,

    I had never stayed at any Sandals before our for night stay at Sandals Barbados. After all the hype, I was truly disappointed. In my fifty years in the tourism industry I have been fortunate to stay in many truly 5 star hotels and lot of very good 4 and 3 star hotels as well. During our stay, we could only eat at the ‘proper’ restaurant once despite it being almost empty every night of our stay. My steak was inedible, there was only a choice of one red wine (a very poor Spanish Merlot) and I could not even get a Barbadian made rum in the four days at any time. We had a nice room (on fifth floor) but it was not possible to go on the balcony because of the cooking of burgers etc., directly below us throughout the day and the wafting of cigarette smoke from every floor and the pool area.
    On a 1 to 10 level (10 highest) I would award it 3 and would not dream of staying at another Sandals unless it was free. Having been a travel agent, tour director, tour operator (across over 70 countries) and hotelier, I believe I can be objective and balanced.


  3. Should read ‘four night stay’


  4. Adrian Loveridge December 30, 2016 at 10:32 AM #

    “My steak was inedible, there was only a choice of one red wine (a very poor Spanish Merlot) and I could not even get a Barbadian made rum in the four days at any time.”

    @ Adrian Loveridge

    It’s not surprising that you were unable to “get a Barbadian made rum in the four days at any time.”

    Perhaps the following articles may give you the reasons why.

    +++++++++++++++++++

    RJR News – 7:57 pm, Fri September 21, 2012: Appleton and Sandals sign Inter-Caribbean rum deal:

    “Hotel chain, Sandal’s International and Appleton Estate Jamaica Rum, have signed a deal which will bring the rum exclusively to all 19 Sandals and Beaches properties throughout the Caribbean.”

    ++++++++++++++++++++

    Travel Weekly: September 26, 2012: “Sandals resorts bring back Appleton rum,” written by Gay Nagle Myers:

    SANDALS RESORTS RENEWED ITS PARTNERSHIP WITH APPLETON ESTATE JAMAICA RUM, WHICH WILL ONCE AGAIN BE POURED AT ALL 17 SANDALS AND BEACHES RESORTS IN THE CARIBBEAN.

    Appleton had been the rum of choice at Sandals and Beaches prior to a two-year agreement with Demerara Distillers’ El Dorado rum brand. That deal just concluded.

    “While Sandals is a global brand, we remain a family business committed to our country of Jamaica and the region as a whole. It’s great to see two local brands joining together to offer a Caribbean experience for our guests,” said Adam Stewart, Sandals CEO.

    Appleton Estate is the oldest sugar estate and distillery in continuous production in Jamaica. The estate is located in the Nassau Valley in the parish of St. Elizabeth on Jamaica’s southwest coast.


  5. Sandals Barbados….. Your exclusive is always inclusive.


  6. Sandals advertising BARBADOS on cp24 tv Toronto right now.


  7. Time to invite Trudeau to BARBADOS.

    “After refusing for days to say where the Trudeaus had gone, the Prime Minister’s Office confirmed Monday that he left on Boxing Day for Nassau, Bahamas.

    http://www.ctvnews.ca/politics/pmo-tried-to-keep-trudeau-s-vacation-details-secret-1.3225061


  8. A BARRIER across the road at Heron Bay in Porters, St James, has evoked the ire of some visitors who claim it is denying them access to the beach.

    http://www.nationnews.com/nationnews/news/92078/roadblock-heron-bay#sthash.LcTHCDTx.dpuf

    Dah beach is mine. I gine bade anytime. ( if uh can get to it by car ) !


  9. Just a question Mr Loveridge- Can you inform based on your apparent knowledge of the intricacies of tourism and the airline industry why it costs almost twice as much to travel from Barbados to North America and the United Kingdom in contrast to travel from North America and the United Kingdom to Barbados?

The blogmaster invites you to join the discussion.

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