Adrian Loveridge - Owner of Peach & Quiet Hotel
Adrian Loveridge – Owner of Peach & Quiet Hotel

Whether you attribute the now infamous saying, “there are three kinds of lies; lies, damned lies and statistics’ to a former British Prime Minister, Benjamin Disraeli or American author Mark Twain, it is perhaps even more true today, than it was then. And in the current silly season, I am sure we are going to witness many examples. I would prefer, as they say in the popular TV series CSI, ‘follow the evidence’, for those few people who still watch television.

When you look at the long stay visitor arrival figures, it is not all doom and gloom, and I wonder if we can learn from it. Take Canada, our fourth largest source market. Between 2004 and 2007 we welcomed 199,894 Canadians. For the four years 2008 to 2011 that number grew to 265,390, a rise of nearly 33 per cent.

While the numbers are yet to be released for the final month of 2012, up until the end of November, 63,053 Canadians came to our shores, compared with 71,953 for the whole of 2011. So if December turns out to be a strong month, we should not be too far behind the previous year.

Sadly, it does not negate the losses in other markets.

The introduction of a second carrier WestJet, of course has played a vital role, and that contribution will almost certainly become greater once their Q400 turboprop fleet is introduced later this year, enabling more connecting possibilities to the Barbados-bound flights. And that takes me to LIAT fleet renewal question. Much discussion has taken place over the last two years ago with various aircraft manufacturers from Canada, Brazil, Europe and even China. It would seem a fait accompli if media reports are credible, with an order being placed for six ATR42 – 600 planes, each with a seating capacity of 50 persons.

This decision has caught a few industry observers by surprise as they expected LIAT to opt for the much faster 70 seat Dash Q400’s. The higher operating speed and number of available seats, would in many peoples view, offer a lower individual ticket cost, per operating mile. Especially as only two weeks ago, SVG’s Prime Minister announced the carrier would be introducing new longer routes to the Dominican Republic, Haiti, Jamaica, Panama and Aruba. Further considerations like having to stock two types of spare parts, pilot training etc., must similarly be put into the equation.

Anyway, despite the Barbadian taxpayer being the single largest shareholder, it would appear they have no real input in the final equipment decision making choice. During the time LIAT’s current CEO held a similar position at the highly subsidised Caribbean Airlines, Trinidad’s Sunday Guardian reported that ‘Ian Brunton was at the forefront in negotiating the ATR deal’ for that carrier, so perhaps that may have some bearing.

I tend, as someone who has to honestly state, is not in possession of the full facts, perhaps look at it a slightly different way. Maybe, I would ask the question, which airline manufacturer’s workers would be more likely to take holiday in the Caribbean and in particular, Barbados? According to their website, Bombardier employs over 70,000 people with around 33,600 working in the aerospace division.

I must admit, I have a soft spot for Canada. They have been good to us over the years and have certainly been one of the bedrocks of our tourism and financial sectors. One thing for sure, LIAT and it’s board, could endear itself much more their customer base, if they better explained exactly what they are trying to achieve and the reasons behind those objectives.

59 responses to “Tourism Watch: Understanding LIAT’s Strategy”

  1. millertheanunnaki Avatar
    millertheanunnaki

    @ Branson | January 27, 2013 at 8:44 PM |

    Let us get this straight and clear enough to reflect the light of truth.
    Are you stating unequivocally that Barbados tourism arrivals for both long-stay (land) and cruise ship arrivals are up compared to previous years?
    That therefore makes you the purveyor of facts and truth while Adrian and Mrs Dass from the BHTA are both liars whose intent is to undermine this paranoid DLP administration. Now say that is not your intent to show them both to be liars and agent saboteurs!


  2. It is winter in North America. The last 2 weeks has seen dramatic variations in the weather.

    Tourism marketing is not an exact science.

    Once again I will say…The BHTA and hoteliers in Barbados need to do their own marketing if the BTA efforts are failing.

    If you own a business you have to find ways to make it profitable and Hotels are businesses.


  3. here is a link for those wanting to review performance .

    http://www.onecaribbean.org/content/files/OCT30Lattab2012.pdf


  4. in the wider scheme when comparing numbers the smaller the number the smaller the decline percentage wise and the opposite also applies. when one looks at stlucia numbers they are smaller compared to barbados and a decline for barbados would show a larger drop than those of st lucias by percentage . BTW i read that england hotels are by far the worst.

  5. millertheanunnaki Avatar
    millertheanunnaki

    ac | January 27, 2013 at 9:26 PM |
    “BTW i read that england hotels are by far the worst.”

    So which ones are the best?


  6. The Gold List 2012
    Sandy Lane: Best for rooms

    miller here is one that can be found in barbados maybe not your cup of tea since you are a cheap skate

  7. millertheanunnaki Avatar
    millertheanunnaki

    @ ac | January 27, 2013 at 9:51 PM |

    One minute you accused the miller of being a toff looking down the nose at poor DLP Bajans and wanting to privatize all their social freeness. Next minute you call me a skinflint looking to live off the State.

    I’ll tell you what, ac! Let us settle for middle ground. I want to spend some time at the Four Seasons. When can I book in? On the Twelfth of Never under this administration?


  8. When some one searches for his vital thing, so he/she needs to be available that in detail, therefore that thing is maintained over here.

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