Prime Minister Fruendel Stuart

One issue which has arisen from the Alexandra impasse is how it has exposed an inadequate public relations strategy of the Prime Minister Stuart and his government.  It is one obvious difference in the approach of Stuart and the late Prime Minister. Prime Minister Stuart’s public profile can be described as taciturn, aloof, introverted and a few other character traits which are not normally associated with successful politicians. In fact his style is often compared to Sir Lloyd’s which history records did not serve him well politically.

There is a political reality which Prime Minister Stuart and his handlers incredulously continue to ignore. He leads a political party whose objective is always to accrue public support. As the leader he has the task to implement public policy, unpopular sometimes, and at the same time assuage public support, in the prevailing climate not an enviable task.  It behoves the Prime Minister – who some on BU have accused of lacking emotional intelligence – to bolster his inner circle with the requisite training to assist his government to manage its public relations strategy. It is clearly a deficiency of the DLP government since the late Prime Minister died and Hartley Henry was booted to the curb.

There is the saying that one should be careful not to throw out the baby with the bathwater. It is no secret the late David Thompson and his political strategist Hartley Henry at the time held admiration for Obama’s campaign, particularly his communications strategy. The Internet is populated with case studies of how Black Obama, the underdog, combined technology with a relevant message as one example. When Obama entered the Whitehouse he was guided by an official communications structure: weekly radio broadcasts, White House press briefings triggered by events affecting the government as well as routine, State of the Union, periodic press conferences with the several networks to name a few. A look at the UK government shows a commitment to adhering to an effective communications plan. Needless to say leading private sector companies regard an effective public relations as important to the success of the business.

It is obvious a key requirement of any democratically elected government concerned with good governance is an effective communications strategy. Prime Minister Stuart’s willingness to relegate a lucid public relations approach to the backburner will not recommend his government to an already impatient electorate. The fact that a general election beckons makes the current approach a mystifying one.  Of course an effective PR strategy does not obviate the need for relevant and effective policies.

This government rode into office on the back of an agenda of change and a pressing need to promote transparency in government. Now in the twilight of its tenure, the Stuart government cannot lay claim to differentiating itself in a significant way to the former Barbados Labour Party government on issue of transparency.

Is there time to turn it around? Time will be the judge.


  1. @David

    Do you mean there is a need for Gov’t to communicate or for Stuart to communicate? According to some of the posters here, Gov’t Minister’s are always on TV (one poster goes so far as to label it DLPTV) which means that they are communicating (of sorts).

    I’ve said it before, Stuart is not David Thompson who was a natural politician, garrulous and bantering with everyone while Stuart is reserved and could be considered an introvert. If you speak with people who were at Combermere with Thompson they will tell you that Thompson was involved in every activity and was “David” to everyone while Stuart barely made a dent at Foundation, a leopard can’t change its spots.

    Thompson was the face of the Gov’t and was the “great” communicator aided and abetted by Hartley Henry and while Thompson never met a microphone he didn’t like Stuart is the opposite and last year had to be goaded into giving an interview on CBC (can’t remember the occasion) in which he tried to let people in on the personal man but I don’t think he succeeded.

    This may not have mattered in “normal” times but the Country has been beset by one crisis after another so it falls upon the Leader to be upfront and be reassuring to all citizens. Stuart and Hartley didn’t see “eye to eye” and it was no surprise that he was declared persona non grata when Stuart took over and therein lies the rub, no one has taken over the mantle of media strategist since Henry was pushed aside thus the Gov’t often has to play catch up when an issue hits the front pages leaving the impression that it is weak and not
    au courant with the file.

  2. Observing (and smiling) Avatar
    Observing (and smiling)

    @Observer
    The “120 months” reference didn’t slip me. I always meant to tell you that you are doing a great defensive job from your position (y). Do you care to comment on his proactive and “surprise” announcemnt of Redjet, Almond and single mothers’ assistance while in Washington despite us not hearing anything from any of the substantive ministers and being told by our MoF that there’s not enough money to “handle” everything right now?

    Just Observing.


  3. @An Observer

    Of course laughter and levity is a good medicine but when attempts are made by those in positions like Stuart i.e. leading a government into a general election in a period where the country is under the weight of an austerity program, it goes without saying that while he attempts to joke with his audience – to be welcomed – it must be couched in language which does no political scaring. This is where PR and a communications sensitive approach is priceless.


  4. @Sargeant

    Grip and grins on national TV AND newspaper cannot be equated to a while designed government communications strategy. In this case Stuart and government’s comms strat is hand and glove.

  5. old onion bags Avatar

    You see Stuart believes he can single handedly run tings (PR)….and doing a lousy job while at it….but I blame Donville , Chris and the resta DEM boys, who are willing to sit idly by and watch all their careers.. years of campaigning , hard work ,time and money GO flush down the toilet.

    The difficulty… is that he believes he is scoring nuff points. Reminds me of Sandi….


  6. @Onions

    It is evident if we read behind the Eager 11 sage that some were but not enough.


  7. According to this morning’s newspaper on the PM’s current US trip it appears he is doing more talking “outside” of Barbados then “in” Barbados … 🙂

  8. old onion bags Avatar

    @ David
    That was a long time ago….. What have they to lose at this 11 hour ? There again an Onion is in the shape of “balls” from birth…lol


  9. The PM if he were to respond to the commentary evoked by his sore bubbie reference (love it) he might say if he lick he lock up. At least he is talking, let us hope (unlike the West Indies team) he has turned the corner.

    @Onions

    A play at leadership at the 11 the hour is analogous to a suicide mission.

  10. old onion bags Avatar

    @ David
    A play at leadership at the 11 the hour is analogous to a suicide mission.
    ***********************
    On the contrary…a proper Napoleon knows how to work a surprise attack to his ( her ) benefit …..but these ain’t no Napoleons…. What about Mona Lisa….that would be a twist…


  11. @Onions

    Any change in leadership at this stage would have to be bloodless. The Eager +/- 11 would be mindful of events as they unfolded in the Battle of Waterloo.

  12. old onion bags Avatar

    So much for “more guts ..more glory….more tact …less trickery. “


  13. Battle of Waterloo:

    Upon Napoleon’s return to power in 1815, many states that had opposed him formed the Seventh Coalition and began to mobilise armies. Two large forces under Wellington and Blücher assembled close to the north-eastern border of France. Napoleon chose to attack in the hope of destroying them before they could join in a coordinated invasion of France with other members of the coalition. The decisive engagement of this three-day Waterloo Campaign (16–19 June 1815) occurred at the Battle of Waterloo. According to Wellington, the battle was “the nearest-run thing you ever saw in your life.”
    Napoleon delayed giving battle until noon on 18 June to allow the ground to dry. Wellington’s army, positioned across the Brussels road on the Mont-Saint-Jean escarpment, withstood repeated attacks by the French, until, in the evening, the Prussians arrived in force and broke through Napoleon’s right flank. At that moment, Wellington’s Anglo-Allied army counter-attacked and drove the French army in disorder from the field. Pursuing coalition forces entered France and restored King Louis XVIII to the French throne.
    +++++++++++++++++++++++++

    Surprise was what counted David….strike while irons HOT !


  14. @Porter. I agree completely with George C. Brathwaite | April 24, 2012 at 8:52 AM. Except I am not as polite as he is and therefore merely recommend to you that you f*** o**. Clearly your gratuitously insulting and demeaning comments about women are beneath the notice of Islandgal and it gives me pleasure to tell you something I am sure she will agree with, albeit even more graphically – likely something along the lines of the surgical removal of male parts of your body and the insertion of TNT into your fundamental orifice and the triggering of same which, while extremely painful for you and messy for the rest of us, you richly deserve and so we will put up with the temporary inconvenience.

    @An Observer. This is getting to be too much of a good thing, but, once again, I agree with all you say 100%. Just one little item in that, given the circumstances, a likely and maybe even predictable result of the Commission will be that Mr Broomes will be given an extended, paid leave until his retirement. But, as you rightly point out, the report is not in yet and we have no idea what it will say. I am just speculating and I admit that. If I were in the PM’s position (God forbid) I would certainly be considering that alternative.

    As for Mary Redman, she ought to thank her lucky stars that the PM has apparently decided to offer the union an out and keep her damned mouth shut and crawl in a crab hole down Cattlewash and stay there. She and the union are entirely responsible for exposing their members to dismissal with prejudice for breaching their contracts in a manner that arguably constitutes gross misconduct.

    @Bimbro. It is a GREAT pleasure to see you back. Where have you been? Hope you are well. I have missed you.


  15. @ Amused

    I am amazed that Mary Redman continues to spout out mouthings as though the teachers are squeaky clean and show due consideration and diligence to their job.

    A grievance with Principal is not with the charges – where was the Principal affected in all this. Teachers stayed off job to strategise and my children left unattended at the drop of a hat.

    If the situation was ‘untenable’ under no circumstance would they have returned to the premises and the CHILDREN would be so distraught that the classes would have to be cancelled.


  16. @ac,
    “History will prove that PM Stuart chartered a path that have put barbados on a course of SUSTANIBLITY unlike OSA whosepath had put Barbados on a Course of ECONOMIC VULERNABILITY the likes of what we are seeing NOW”……………………………….

    ac, do you really live in Barbados? You cannot be for real! The only reason that Barbados has not gone under is that this incompetent government is borrowing heavily from the NIS funds which I have been hearing is now in a perilous position.

    We have a PM that has now awoken from his deep slumber and is talking a role up north like he knows anything about the economy and a Minister of Finance who has now been compromised so badly by his inept leadership of the GANG OF ELEVEN plot that he cannot function as a Minister, not that he knew what he was doing in the first place. Another one of the dead king’s stupid moves.

    But tell me ac, if the courts cannot get the delinquent fathers to pay child support for their children now, can you tell me how Freundel is going to get them to pay back the government what they pay out.

    I forgot, this is a society. Tell me where the money will come from to pay up? This will certainly add more to the BILLION DOLLAR deficit. This is only an election ploy to get women’s votes. He learning good from the US.

    DLP waste of time. No ideas. Poor, inept government.


  17. @ David.
    You keep going back to the PR theme ! I CANT FAULT YOU . Peace brother .


  18. @ Caswell David
    How do we go about ascertaining publicly…the financial STATUS OF National Insurance Fund.To hear it may still contain only a BILLION DOLLARS or so is not good enough…..Does anyone appreciate the chaos that would prevail if this fund should go BUST ?….Look we playing with FIRE here.To be taking monies from such an endowed fund to finance any day to day shortfalls… like a personal bank account… is looking for trouble….WE NEED TO KNOW ITS TRUE financial position and we need to know it NOW !

    Last word was that $ 40 million was voted and air marked for Four Seasons..before weeks of Marshall’s demise….why can’t he man up and be the true patriot he once portrayed on VOB ..and direct us to what really is …what a let down !


  19. @An Observer

    On the need for good PR, BU was reminded of the following:

    The Government’s Communication/PR weapon was Michael Lashley and his great performance in building houses. He was their only PR. However in recent months the Minister of Housing has been very silent. Perhaps his silence has something to do with the rumor about his US Visa being revoked…….

    On a whole in recent months the members of Cabinet have been silent – once vocal members like Chris Sinckler, John Boyce, Denis Kellman, Haynesley Benn, Richard Sealy, Ronald Jones….perhaps this has something to do with

    1. the wrongdoing highlighted in the CLICO interim forensic report
    2. Barack not being paid
    3. the Pierhead Marina which was announced by Chris Sinckler in April 2011 to start in Jan 2012 not starting as yet
    4. Four Seasons which has been still born after many different instances of it being reborn
    5. the Government’s handling of the Alexandra and Almond affairs
    6. the REDjet saga
    7. the micromanagement going on at the NCF by Minister Stephen Lashley and the NCF Board
    8. the foul ups at Caves of Barbados with the Minister running the affairs and not communicating such with his appointed Chairman Haldene Dottin
    9. clear factions within the Cabinet, one sect pleding allegiance to Stuart and the others being the disciples of former PM Thompson
    10. the window dresing associated with the Pickerings project in 2010 yet to date no significant work ongoing on that project
    11. serious mis-steps in the International Business sector causing a loss of companies registered and corporation taxes to Barbados
    12. the Water Authority building a new headquarters without open tendering rather than improve the mains infrastructure as the 60% increase in water rates was meant to have funded
    13. absence of major road works outside of Warrens roundabouts after the increases in road taxes implemented in the Budget (so where have our road tax money gone?)

    What ever happened to the after-Cabinet press conferences which were promised by late PM David Thompson? What about the Freedom of Information legislation as promised? This would have made a significant dent in providing information to the public.

    Now if there was an effective PR Machinery, this is not a plug for Hartley Henry, some of the questions would have been answered.


  20. What about LIME…we were informed of a news conference some 2 weeks ago ?
    What about Almond….any milk for those workers..or they off the bubbie line and on the way to the bread line ?
    Ya forget the Marbleizing of St. John church yard and the nuttins for the poor policyholders…….ALL IN LIMBO….PR….nah boy a Houdini maybe.
    Oh laud ….man we in trouble …now that you list alllllllllllllllllllllllll a DEM


  21. @ David,

    You said “12. the Water Authority building a new headquarters without open tendering rather than improve the mains infrastructure as the 60% increase in water rates was meant to have funded”
    What evidence do you have to support this allegation?


  22. @Rodney Martin

    The list encapsulates issues which are in the public space. The thrust of this blog is to highlight the PR vcacuum which gives these matters wings. Don’t focus on the issues per se but the lack of a mechanism to quickly deal with the issues i.e. an effective Communications Strategy!


  23. @Rodney Martin

    Why zoom in to #12 what about the Michael Lashley allegation of US visa revocation? In the US Obama’s right to challenge for the presidency has been challenged. Do you want to tell us what he and his handlers have been doing to answer the critics? Here is a hint, check his website, check his facebook page, check press conference he and surrogates have held about the matter.

    There will always be a gap about what the public wants to know and how it can be fulfilled by government. However, a successful government will try damn hard to fill the gap with quality information. Quality information can only come if there is a relevant structure guiding the process. It would be interesting to be a fly on the wall at Thursday cabinet meetings because it is difficult to accept others around the table are unconcerned.

    The PM and co must think on these things.


  24. It goes back to what I originally stated….Stuart believes he is an island…and likes it that way…..Eager 11 read and weep

  25. Observing (and reading) Avatar
    Observing (and reading)

    @rodney & David
    one “doubt” out of 13 statements….not a bad accuracy rate. Not good for government’s PR.

  26. Caswell Franklyn Avatar
    Caswell Franklyn

    David

    There is a persistent rumour about someone in government being caught literally with his pants down being serviced by a very popular entertainer. Sorry, I can’t be more specific. Someone in government is wide enough to protect me from defamation because that term could apply to a public servant as well as elected officials. Could you or any of the other bloggers supply any details?

  27. Observing (and reading) Avatar
    Observing (and reading)

    @Caswell
    Persistent is an apt description.

  28. The entity who used to be known as Chris Halsall Avatar
    The entity who used to be known as Chris Halsall

    @Caswell: “There is a persistent rumour about someone in government being caught literally with his pants down being serviced by a very popular entertainer.

    What does it matter?

    Bill Clinton was serviced by an aid. I understand a cigar might have been involved.

    What does this have to do with how our politicians are working for us?

    Or not.


  29. @ Caswell Franklyn .
    Since you are satisfied that ” someone in government is wide enough ” to protect you from a defamation suit , why can’t you ” be more specific ” but would rather rely on other bloggers to ” supply any details ” which we can assume that YOU ARE ALREADY IN POSSESSION OF ? Do you not consider this a manifestation of NAKED COWARDICE ? Most BARBADIANS would be shocked at your own admission that you are indeed a coward who would seek assistance at putting across the details of a ” PERSISTENT RUMOUR “. You should go ahead and do your own dirty work and not seek to involve less skillful bloggers who might not know how to ” protect ” themselves from defamation . SHHHHHHHAAAAAME on you Caswell !

  30. Caswell Franklyn Avatar
    Caswell Franklyn

    Observing

    Don’t tease me I want details.

  31. Caswell Franklyn Avatar
    Caswell Franklyn

    Observer

    I not legally trained and qualified like you. I cannot afford to pay your usual retainer of $10,000 plus you are so vexed with me for my stance on Freundel that I would worry about the quality of the representation that you might give me.


  32. Now Caswell:

    What warrants your service of this service that a public sevant in the service gave service of service to a probable prestigious colleague at his service.

    What a service!!! Should we say NISE.

    I pray the days return that we can be our brother’s keeper and keep for our brother. Now Caswell go tell your brother that he has no right behaving in such a manner and to behave himself in service I meant Office.

    Was it Islandgal who once used this forum and said ‘I rebuke you…’


  33. Who does Ms. Redman reallty think she is tho????
    At the press conference she is “demanding that Mr Boomes be sent on special leave? ” Why , what evil has he done?” I thought the purpose of any union was to negotiate; but not this BSTU this is belligerent and obnoxious to say the least. Are unions in BIM now at the stage where they can hire and fire sfaff who they are not paying?
    If Mr Broomes is to be sent on leave I believe the striking teachers should go too! If the commission is an enquiry in to the happenings at AX a case now has to be presented so on what basis would he be sent without implying wrongdoing by Mr. Broomes? I notice that the BSTU had a peculiar experience this weekend.
    A revelation that they ought to be professional and that they should act in the interest of the children..
    MS.Redman, because BSTU is of teachers ,the public does not need you to read ,write nor interpret for us.


  34. @ Caswell
    Your reply defies logic….

  35. The entity who used to be known as Chris Halsall Avatar
    The entity who used to be known as Chris Halsall

    @Pringles: “If Mr Broomes is to be sent on leave I believe the striking teachers should go too!

    While I am not a fan of US President Ronald “RayGun”, I think he did do something correct when he fired every Air Traffic Controller who refused to show up for work, and replaced them with those who understood the importance of the work, and were willing to work.

    Teachers are as important as Air Traffic Controllers.

    Think of the children who actually show up at school, but find they have no one to teach them….


  36. @ David
    We are surprised that you are asking for a government to communicate more effectively with its citizens given the formation, history and use of PR as a control mechanism and weapon against the people. In addition, information from party political sources or governments must be considered questionable – until we get them to deny our charges. It was Edward Bernays who in the 1930’s came up with the idea that communication was an effective means by which governments or businesses could get people to accept ideas that were in themselves anathema to their (people) interests. For example, it was Bernays and Lippmann who developed the PR to make cigarettes generally acceptable, especially to women in the US. It was Bernays who sanitized war and popularized mass participation at a time when Americans were decidedly anti-war, anti-interventionist. The ideas of Bernays were ‘effectively’ employed by Goebbels in the third Reich to hoodwink the German people into the worst crimes known to man. If fact, this same Goebbels is known to have argued that if he were given control of mass media he could accurately predict the attitudes of the population. It was PR that had up to 90% of Americans believing that Saddam Hussian had WMD. And it is that same PR, though we now know differently, that still has 40% of Americans feeling that Saddam had nuclear weapons – to this day.

    We like to see BU as a critical component against the global monopoly of media. You must know that the fight for internet freedom is not guaranteed to end in the level of relative freedom that now exist. We also know that the NSA has the ability to track, store, intercept all of our electronic communications. We can see the consolidation of corporate media networks everywhere. When we add a globalizing media to control to the self interests of ‘government’ we have a dangerous cocktail or the first signpost back to serfdom. Our argument is that the less we hear from any government the better. The less any government interferes in our lives – the better. The more we communicate with each other – the better. Why do you think that all the American networks generally tell the same story? Could this be an accident?

    David whether you like it or not your are a General in war for the free minds of mankind!


  37. Hi ‘Rate this’, I had frankly given-up on Bim but I suddenly remembered about her today for some unknown reason. c ur all still ‘fighting the good fight’. will contribute my sagacious insight from time to time, until wunna annoy me again!! LOL!! 🙂 sorry, can’t say I remember u though, RT!!


  38. Wonder what’s become of my Rihanna-of-Writing friend (when she was ready – could also cuss like a dog, also when she was ready) – can’t recall her name for the moment. Hope she’s still with us and doing fine. Will remind u when I remember her name, myself!!


  39. @Pacha

    There is a thin line between good PR and propaganda 🙂

    All many are asking is for the government to efficiently state its positions on the myriad of issues and let the people filter what they must. It gives us a departure point to filter the information. When there is a vacuum it makes the business of holding feet to the fire equally as difficult.


  40. @David
    I beg to differ. Historically ministries of defense were rightly known as ministeries od war. In a military security state there is no difference between PR and propaganda.


  41. @David
    Have you ever seen a dead American solider or live fighting in any war since Vietnam on American TV. Why? Because the Vietnamese were able to win the war by use of American media. You must also know that in war you use the military to achieve political objectives. The Vietnamese never won a single battle but because they depended of Americans turning against the war, based on what was on TV, the Vietnamese won the political war as America was forced to withdraw. Since Vietnam American military strategist consider the home front as a war front. A war for the minds of Americans. So were is the difference between PR and Propaganda?

  42. The entity who used to be known as Chris Halsall Avatar
    The entity who used to be known as Chris Halsall

    @Pachamama: “In a military security state there is no difference between PR and propaganda.

    You are technically correct.

    But thinking people must then ask: When, in the last (let’s say) 50 years has Barbados officially been at war?

    And yet the propaganda continues…

    Hmmmm….


  43. @Pacha

    The good and bad in any thing is in the use. We live under a system of government which is underpinned by the good that our government promises to do. The examples you cite emanate from scenarios of war or operate from systems underpinned by control. This is not wher we are located currently hence the strategy has to be different.

  44. The entity who used to be known as Chris Halsall Avatar
    The entity who used to be known as Chris Halsall

    @Pachamama: “Have you ever seen a dead American solider or live fighting in any war since Vietnam on American TV.

    It would be rather extraordinary seeing a dead American solder fighting.

    But we see live Americas fighting wars just about every day on TV.

    Your point is?


  45. @ David

    I think FS gets a raw deal albeit he does help his own cause with the protracted periods of long silence. There is wisdom in the Commission of Inquiry but only if it is expedited, say concluding with 3 to 6 months maximum flowed thereafter by quick Cabinet or PM action. Otherwise this PM maintains a squeaky clean image, something we are not quite accustomed to given the past.


  46. @Rodney Martin

    There is a legal solution but there is a political dimension which PM Stuart continues to ignore at his peril (et al).

  47. The entity who used to be known as Chris Halsall Avatar
    The entity who used to be known as Chris Halsall

    @Rodney Martin: “Otherwise this PM maintains a squeaky clean image, something we are not quite accustomed to given the past.

    So, then… Are we now electing our leaders on their promise to not do anything?


  48. RM
    concluding with 3 to 6 months maximum
    *******************
    Like a fish fry……that’a be the day…No man Waterman got to get a proper share of the calf too ya know…like you want the man short change himself..
    a proper ting ..yes a proper ting…nah poor rakey beef cut !


  49. Women have been able to gain root and get away with nonsense because a lot of foolish men have supported them in attaining whatever.
    Some of these same men have suffered because dont care how much you give a woman, you ” aint give she nothing”; “you never do nothing for she “—she will tell you

    Cuss me all you want but women are not Saints and if you doubt me ask Ralph Boyce the amount of problems that WOMEN GIVE TO MEN IN Barbados

    You all think women easy ?
    They are giving bare problems

    ASk David Ellis

    ASK any man who after educating a woman to degree level , the same man aint good enough after she graduate

    The situation at AX is not dissimilar to anywhere else that have workers and bosses that workers dont like but the situation is compounded by Mary Redman–a woman—ignorant , inflexible —hate men and the deputy head –Woman –ignorant –inflexible –hate men — always running competition-everything is a competition and they must win at all cost.

    Men who are not sissys and who aint frighten will agree with me.


  50. ASK any man who after educating a woman to degree level , the same man aint good enough after she graduate
    **********************
    Like one trick you….how much she get ? As man tell us…

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